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Geolocation and Location Targeting To protect the displays from security threats, publishers (i.e. digital display owners) use private IP networks for display content. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.
Case Study 4: Gerard Achieved 1,00,000 Impressions from Programmatic Distribution Advertiser: Gerard, Hungarian roof manufacturersAdvertising Agency That Drove Success : Advant Technology Challenge : Gerard, a roofing manufacturer, targets a broad range of homeowners as their audience.
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