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The need for a proper mobile adserver is vital. Especially when you look for better control over your ad operations. It is a best practice to use your adserver, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile richmedia. Video ad serving.
What is an AdServer? An adserver is a technology which manages, serves, tracks and reports online displayadvertising campaigns. There are two types of adservers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) adserver.
Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Provides an adserver, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.
Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner adsRichmediaads Instream video ads CPM 100,000 monthly users.
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
The right choice of an ad depends on a number of factors, with the most important one being the type of app you have. Let’s take a look at the major mobile ad formats at your disposal. Banner Ads. Banner ads are a staple of displayadvertising and one of the most common ad formats out there.
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as adservers , DSPs , SSPs , CDPs , etc. The first ever adserver was invented by a company called FocaLink Media Services in 1995.
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