Ad Server and Education - AdTech Trends

Breaking Down the Barriers to CTV for Independent Agencies

VideoWeek

MARCH 31, 2025

Whether it be low-resolution ads, or the quality of programming available, its this education piece that we need to address to get more of our clients shifting budgets over to CTV. Its when we get to the volume that can be achieved through smart TV apps that we have a tougher sell, and thats mainly due to quality control.

Agency

Agency Brand Lift Ad Server Audience

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads

Video Ads Ad Server Media Ad network

What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the ad server to load new ads at a set time interval. Educational sites.

A/B Testing

A/B Testing Header Bidding Ad Server Impressions

How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

Basis

SEPTEMBER 25, 2024

As the advertising industry moves towards a more privacy-first model, it is critical for media agencies to coach and educate their clients to set them up for success. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency

Agency Media Cookies Education

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding

Header Bidding Fill rate Ad Server Audience

A Complete Guide to Header Bidding Analytics for Publishers

Brid.tv

OCTOBER 24, 2022

Having access to extensive data like bidder insights, latency, and eCPM allows publishers to make more educated decisions about their campaigns. Bidder latency denotes the time a particular bidder takes to respond to a bid request by the ad server. It Allows Them to Make Data-Driven Decisions.

Header Bidding

Header Bidding A/B Testing Fill rate Video Ads

YouTube’s competition remedies spark debate on potential future concessions

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.”

Cookies

Cookies Demand Side Platform Ad Tech Education

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

The need for environmental education So, the carbon footprint of digital advertising is growing, consumers are invested in it, and incorporating climate friendly initiatives into larger business goals turns out to be not just a moral imperative but also a financial one. Win-win-win.

Demand Side Platform

Demand Side Platform Impressions Education Ad Server

MonetizeMore recognized as High Performer in 2 Categories in G2 Summer 2022 Reports

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. G2 grid eligibility requirements for Publisher Ad Server Software Category: Verified reviews in the category overall.

Ad network

Ad network Header Bidding Ad Server Ad Exchange

MonetizeMore recognized as High Performer in 3 Categories in G2 Summer 2022 Reports

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. G2 grid eligibility requirements for Publisher Ad Server Software Category: Verified reviews in the category overall.

Ad network

Ad network Header Bidding Ad Server Ad Exchange

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

AUGUST 5, 2020

Advertisers use Outbrain to show ads that mimic editorial stories , paying when someone clicks on the ad and Outbrain shares the revenue from advertisers with the publishers ! For sure, if you're aiming to amplify your reach for brand awareness, education, or audience growth, Outbrain is the excellent pick !

Native Advertising

Native Advertising Advertising CPC Ad Server

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

The need for environmental education So, the carbon footprint of digital advertising is growing, consumers are invested in it, and incorporating climate friendly initiatives into larger business goals turns out to be not just a moral imperative but also a financial one. Win-win-win.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

The need for environmental education So, the carbon footprint of digital advertising is growing, consumers are invested in it, and incorporating climate friendly initiatives into larger business goals turns out to be not just a moral imperative but also a financial one. Win-win-win.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

The need for environmental education So, the carbon footprint of digital advertising is growing, consumers are invested in it, and incorporating climate friendly initiatives into larger business goals turns out to be not just a moral imperative but also a financial one. Win-win-win.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

The need for environmental education So, the carbon footprint of digital advertising is growing, consumers are invested in it, and incorporating climate friendly initiatives into larger business goals turns out to be not just a moral imperative but also a financial one. Win-win-win.

Advertising

Advertising Demand Side Platform Impressions Education

What Is VOD: All You Need to Know About Video on Demand

Brid.tv

JANUARY 9, 2023

Whether it’s entertainment, education, or business, online videos are reshaping the way we spend our time. For instance, if ads are enabled, the player will also send an ad call to the publisher’s ad server. The online video industry is booming. But what is VOD exactly and how can it help you scale your business?

Audience

Audience Education Video Ads Ad Server

The WIR: AI Helps WPP Win Pitches, Equativ Gets Major Investment from Bridgepoint, and WBD Loses $2 Billion

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail

Retail Ad Tech Media Ad Server

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

Best Tactics for High ROI Ad Serving (within the New Consent Landscape)

Monetize More

JUNE 26, 2023

We’ll keep improving our systems, educating our partners, and advocating for strong privacy laws. By integrating with industry standards like the TCF, we’re progressing toward a future where people feel in control of their data and how it’s used. But there’s still more work to be done.

ROI

ROI Ad network Ad Tech Conversion

13 Best Video-On-Demand (VOD) Platforms in 2023

Brid.tv

JANUARY 15, 2023

Other industries where VOD dominates include education, sports, and marketing. It comes with ad server integrations and a secure paywall. So who actually needs VOD platforms? VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market.

Audience

Audience Video Ads Ad network Ad Server

A Comparison of Top 10 Enterprise Video Platforms for Publishers

Brid.tv

OCTOBER 3, 2022

We wrote this in-depth overview of the best enterprise video platforms to help educate publishers on some of the best EVPs on the market. Regarding monetization, publishers can easily integrate Bitmovin’s player with nearly any ad server , but it doesn’t come with SVOD and TVOD support.

Header Bidding

Header Bidding Video Ads Audience Communications

13 Best Video-On-Demand (VOD) Platforms in 2023

Brid.tv

JUNE 12, 2023

Other industries where VOD dominates include education, sports, and marketing. It comes with ad server integrations and a secure paywall. So who actually needs VOD platforms? VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market.

Video Ads

Video Ads Audience Ad network Ad Server

The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media

Media Cookies Agency Affiliates

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

According to the research, 90 percent believe the digital advertising industry has a responsibility to reduce carbon emissions; 71 percent are tracking the emissions generated by their digital ads; and 38 percent said their organisation plans to reach net zero at some point in the future – only 15 percent have set targets.

GDPR

GDPR Cookies Agency Ad Tech

AdTech Trends

Breaking Down the Barriers to CTV for Independent Agencies

How Jagran New Media doubled video ad revenue with a managed AdOps service

Trending Sources

What Is Ad Refresh? All That a Publisher Needs to Know

How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

How Publishers Can Make More Money With AdTech

A Complete Guide to Header Bidding Analytics for Publishers

YouTube’s competition remedies spark debate on potential future concessions

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

MonetizeMore recognized as High Performer in 2 Categories in G2 Summer 2022 Reports

MonetizeMore recognized as High Performer in 3 Categories in G2 Summer 2022 Reports

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

What Is VOD: All You Need to Know About Video on Demand

The WIR: AI Helps WPP Win Pitches, Equativ Gets Major Investment from Bridgepoint, and WBD Loses $2 Billion

Modern Programmatic Monetization Strategies

Best Tactics for High ROI Ad Serving (within the New Consent Landscape)

13 Best Video-On-Demand (VOD) Platforms in 2023

A Comparison of Top 10 Enterprise Video Platforms for Publishers

13 Best Video-On-Demand (VOD) Platforms in 2023

The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

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