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This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the adserver to load new ads at a set time interval. Educational sites.
Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win RatesFillRates Best Header Bidding Analytics Tools for Publishers 1. FillRates. Assertive Yield 3.
This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
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