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What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the ad server to load new ads at a set time interval. Educational sites.

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A Complete Guide to Header Bidding Analytics for Publishers

Brid.tv

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

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How Publishers Can Make More Money With AdTech

Clearcode

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.