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publishers use headerbidding to increase video ad revenue. However, just implementing headerbidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to headerbidding analytics is essential to maximizing ad yield. Table of Contents.
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like headerbidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
The ad tech industry is packed with several solutions (such as headerbidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.
The SSP can be single-player or combined with other solutions such as adservers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their adservers.
The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher AdServer Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.
The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher AdServer Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.
We wrote this in-depth overview of the best enterprise video platforms to help educate publishers on some of the best EVPs on the market. This platform excels at helping publishers maximize video ad revenue , which is evident by its advanced advertising features. After all, you don’t look for an OVP every day. Platforms like Brid.TV
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