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“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our adserver and the network adserver, which was a consistent issue.”.
publishers use header bidding to increase videoad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. Having access to extensive data like bidder insights, latency, and eCPM allows publishers to make more educated decisions about their campaigns.
This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, videoads, etc.
The SSP can be single-player or combined with other solutions such as adservers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their adservers.
The online video industry is booming. Whether it’s entertainment, education, or business, online videos are reshaping the way we spend our time. And much of this boom is the result of the convenience of VOD, i.e., video on demand. Today, we’re diving deep into the world of on-demand video content.
Other industries where VOD dominates include education, sports, and marketing. Get Started Features to Look for in a Video-on-Demand Platform When searching for the right VOD platform for your business, it’s important to know exactly what to look for. Need a video monetization solution for your ad-powered business?
We wrote this in-depth overview of the best enterprise video platforms to help educate publishers on some of the best EVPs on the market. Brid.TV’s platform offers everything enterprise publishers may need in a video solution, including unlimited video hosting, a global CDN, cloud encoding , and advanced security features.
Other industries where VOD dominates include education, sports, and marketing. In short, anybody who produces or holds the license to video content that they want to distribute could benefit from signing up for a VOD platform. Need a video monetization solution for your ad-powered business?
“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media AdServerAd tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.
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