Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

Ad Server 98

Ad Server Ad Tech Electronics Agency 98

VideoWeek

JULY 19, 2024

& Global Best Use of AI T&Pm Papercup Technology Best CTV App Innovation Sabio & SabioTV Publica by IAS LG Electronics Inc. Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. The subscription fee to watch ad-supported content is cheaper than the ad-free subscription fee.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 76

Demand Side Platform Ad Server Electronics Media 76

Digiday

FEBRUARY 14, 2023

PlayStation & MOCEAN The Woo Best Ad Tech Innovation Ampersand & Hill’s Pet Nutrition Curastory Extreme Reach, Diversity in Ad Creative, launch of first-ever, at-scale report Introducing CTV Ad Enhancements by Sharethrough Mars, Incorporated and Realeyes – Using Attention AI To Predict Real-World Outcomes MiQ & iProspect – Hilton’s (..)

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Paleo AdTech

DECEMBER 10, 2023

The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. It is not the same thing as an “exchange,” but we’ll table that debate for another episode. And then the sharknado poised, as Google acquired DoubleClick for $3.1

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52