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This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.
App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the adserver will communicate with these ad tags to know which ad to display. As you can see, the OTT market’s massive potential is only going to keep growing.
When it comes to the monetisation of our video content, it’s very in-demand, and the fillrate is amazing, especially on in-stream. BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows.
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