VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek. billion, up 4.9

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Monetize More

JUNE 28, 2022

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad revenue from mobile games.

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Clearcode

FEBRUARY 25, 2022

The organization’s purpose is to deliver entertainment services to consumers in a harmonious standard and take care of all the technical aspects. How Do Hybrid Broadcast Broadband TV Ads Work? The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app preloads the ad.

Advertising 52

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MNTN

JANUARY 8, 2025

As more viewers cut the cord from cable and satellite and begin to rely on streaming for their TV entertainment, advertisers will get more access to their target audience which they can serve highly relevant, targeted ads. Not a video expert? Viewer adoption of Connected TV is high and continues to grow.

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Paleo AdTech

JULY 6, 2022

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink. TransUnion acquired Neustar for a reported $3.1

Media 45

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Paleo AdTech

DECEMBER 10, 2023

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink. TransUnion acquired Neustar for a reported $3.1

Media 40

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VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers.

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MNTN

FEBRUARY 9, 2024

As more viewers cut the cord from cable and satellite and begin to rely on streaming for their TV entertainment, advertisers will get more access to their target audience which they can serve highly relevant, targeted ads. Not a video expert? Viewer-adoption of Connected TV is high and continues to grow.

Advertising 98

Advertising Marketing Retargeting CPA 98

Brid.tv

JANUARY 9, 2023

The online video industry is booming. Whether it’s entertainment, education, or business, online videos are reshaping the way we spend our time. And much of this boom is the result of the convenience of VOD, i.e., video on demand. Today, we’re diving deep into the world of on-demand video content.

Audience 52

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Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. hide ] What Is a Video Streaming Platform? Table of Contents.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Brid.tv

JANUARY 15, 2023

This allows the player to begin streaming the video for the user. VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. For instance, if you decide to monetize through advertisements, easy video ad setup should be high on the list of priorities.

Audience 52

Audience Video Ads Ad network Ad Server 52

Brid.tv

JUNE 12, 2023

This allows the player to begin streaming the video for the user. VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. In short, anybody who produces or holds the license to video content that they want to distribute could benefit from signing up for a VOD platform.

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VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024. Read on VideoWeek.

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Video Ads Retail Media Ad Tech 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? How OTT Advertising Works.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023.

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VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

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Marketing Media Ad Tech Entertainment 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. This Week on VideoWeek Paramount Builds Out Unified Video Ad Product as Channel 5 Revamps Streaming Service EX.CO

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