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PinkNews dominated Snapchat, winning Best Snapchat Show for ‘Closet Critic,’ a snappy 3–5-minute weekly show detailing the fashion evolution of Gen Z’s favorite stars and their impact on the world — PinkNews’ answer to a lack of fashion content on Snapchat.
This fast-paced, snappy program details the fashion evolution of some of Gen Z’s favorite celebrities and their impact on the world, from Zendaya and Kim Kardashian to Jojo Siwa. The series combined PinkNews’ audiences’ love of fashion, celebrity and news content to create a premium viewing experience with viable sponsorship opportunities.
Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their adserver selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.
A Sample of Connected TV Ad Metrics ROAS Site Visits Performance by device Cost per Completed View Completion Rate Performance by Geo Cost per Visit CPA One important thing to note in measuring TV ad performance, however, is that when it comes to reporting not all Connected TV ad platforms are created equal. Take a look!
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.
Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Specialized ad networks: Focus on a certain type of channel (e.g.
AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their adserver. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.
When a campaign is approved by ad ops, it’s placed in a queue on the adserver until the right time. Now, when a user opens up an app, the ad network’s SDK (or API, in some instances) is triggered, to highlight the fact that a particular person is ready to have an ad served to them.
A Sample of Connected TV Ad Metrics ROAS Site Visits Performance by device Cost per Completed View Completion Rate Performance by Geo Cost per Visit eCPA One important thing to note on measuring TV ad performance, however, is that when it comes to reporting not all Connected TV ad platforms are created equal. Take a look!
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the adserver will communicate with these ad tags to know which ad to display. Client-side ad insertion inserts the ad stream within an OTT box itself.
This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen AdServer. Twitch Scraps New Ad Rules After User Backlash Twitch has reversed new advertising rules one day after their implementation. Read on VideoWeek.
Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Set up meetings with your CTV adserver and SSP to ensure all info is passed through the chain as intended.
Smartclip Brings BEEs TV Measurement to Smartx SSP RTLs smartclip unit has announced the integration of BEE, a deterministic TV measurement solution, into its smartx adserver and SSP. Developed by smartclip’s subsidiary Realytics, BEE measures audience viewership and ad performance across linear, connected and addressable TV.
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