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How Publishers Can Make More Money With AdTech

Clearcode

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yield Optimization Tools.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Supported Ad Formats Payment Model Minimum Traffic Native ads Banner ads Expandable ads Background ads Carousel ads Interstitial ads Rewarded ads CPC N/A. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech. Start.io (Formerly StartApp).

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How to Design and Build an Ad Network?

Clearcode

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

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20 Best Video Ad Networks for Publishers

Brid.tv

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

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Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. AdMedia AdMedia is an advertising network with its own ad exchange.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

One of the biggest advantages of using Smaato is that it also comes with a built-in ad server and an option to increase revenue with Dynamic Demand. The platform supports different types of banner and video ads, making it suitable for all mobile apps. ironSource.