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Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.
Some of the trackable metrics your chosen OTT advertising platform should have include fillrates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yield Optimization Tools.
Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?
What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.
Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fillrates , plays, impressions, CTR, and preferably real-time video analytics. AdMedia AdMedia is an advertising network with its own ad exchange.
One of the biggest advantages of using Smaato is that it also comes with a built-in adserver and an option to increase revenue with Dynamic Demand. The platform supports different types of banner and video ads, making it suitable for all mobile apps. ironSource.
Some SSPs that have addedad exchange services include Google Ad Manager, Amazon Publisher Services, and OpenX. Header bidding support: SSPs support header bidding , a technology that allows multiple advertisers to bid on ad inventory simultaneously before the adserver decides.
When it comes to the monetisation of our video content, it’s very in-demand, and the fillrate is amazing, especially on in-stream. Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core adserver and SSP.
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