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The adfillrate is one of those key metrics in video advertising that can make or break your revenue stats. If your fillrate isnt living up to your expectations, you may want to rethink your strategy. Table of Contents What Is an AdFillRate and How Is It Calculated What Is a Low FillRate?
Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.
This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app adimpressions. The benefits of Unified Auctions for Publishers.
In other words, this practice allows publishers to update ads without refreshing the entire web page content. This, in return, increases the number of adimpressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations.
A recent study showed that header bidding led to a 23% increase in fillrate and a 20% increase in average CPM. It is a real-time programmatic auction where multiple demand partners bid on a single impression. Once the bids are received, they are sent to the adserver for the second auction round.
So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.
Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and adserver). Impressionsfilled. Fillrate %.
You start off, the app makes a call to the SDK, the SDK makes a call to the adserver. It could be an ad opportunity. It could be an ad request. Depending on the way that the buyer is integrated, where it’s server-to-server, TAG or SDK, where the buyer is called from will vary. Again we have an ad request.
Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.
Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win RatesFillRates Best Header Bidding Analytics Tools for Publishers 1. FillRates. Assertive Yield 3.
As you may recall, earlier this year we fully integrated our Spearad adserver and unified auction solution into the Unruly ad platform. Alternatively, unified auctions take place in the publisher’s adserver, reducing latency and making it easier for direct deals to compete with programmatic ones.
You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. A private marketplace works only for premium publishers who have high followers and demand for ad inventory. It triggers the ad request of the impression and sends it to the ad exchanges through SSP.
However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining adfillrates. Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers.
Bidding is Google’s server-side bidding solution, through which multiple demand sources can bid simultaneously in real time for publisher’s inventory. This allows publishers to identify and earn the highest value for each impression. InMobi connects with Google using an OpenRTB integration.
Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.
Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an adimpression is worth.
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
In real-time bidding, the ad load time spans from the ad request initiation to the adserver to the time it is served to the user. This span includes running the auction, selecting the highest bid, fetching the ad creative of the corresponding bid, and then sending it to the ad unit. for mobile traffic.
As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.
As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.
Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an adserver via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.
For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s adserver works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.
There are two types: server-side and client-side. In server-side bidding, the auction happens in the adserver, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video adserver, and advertisers.
There are several reasons why AdSense might make deductions from your earnings: - Invalid traffic: This includes clicks or impressions that come from automated sources, such as bots, or from users who are attempting to fraudulently inflate their earnings. FAQ What are the common reasons for AdSense deductions?
Some of the trackable metrics your chosen OTT advertising platform should have include fillrates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. . Yield Optimization Tools.
Demand partners that have that privileged top of the waterfall position – or get first preferred access to deals – are often tempted to discourage publishers from moving to a unified auction because they know the extra competition will hurt their fillrates even as the publisher benefits from that additional bid density on every impression.
Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.
These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fillrates.
With less traffic, you’ll receive fewer adimpressions. Similarly, having too few ads on your website can heavily impact your revenue potential. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines.
Key Features: All popular mobile ad formats supported 100+ ad partner integrations Real-time QA testing tools Detailed analytics and reporting Brand safety tools. Supported Ad Formats Payment Model Minimum Traffic Banner ads Interstitial ads Native ads Rewarded video ads Rich media ads CPM CPC CPE 100 million monthly impressions.
Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Yield optimization: SSPs aim to maximize the revenue generated from each adimpression by dynamically adjusting pricing in response to market demand.
Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. Who Can Benefit From Building an Ad Network?
They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. Premium ad networks ensure premium placements.
When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting adservers to how third-party consultants should work with clients to ensure success.
A combination of native and catalog feed ad units was used, and both delivered impressive results. Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. click rate (exceeding industry benchmarks).
Learn More Force Sound Feature TargetVideo’s newly added video player feature – force sound if possible – when enabled, automatically plays the video sound whenever allowed by the browser or the player environment (on low volume, to keep the experience as user-friendly as possible). Usually, ATF ads tend to perform better.
Google Ad Manager , the popular adserver, provides a dedicated platform to perform effective programmatic direct deals. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM.
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the adserver will communicate with these ad tags to know which ad to display. So how do you choose between these two routes?
Linear video ads Linear video ads are the most common type that plays before, during, or after the main video content. They are often skippable, allowing viewers to skip the ad after a few seconds. The linear video ads have further formats like in-stream and bumper ads. Buyers can target only one market at a time.
They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue.
While certain formats like banner ads and display ads are both among the easiest to insert into an in-app experience and among the most popular among advertisers, they also have some of the lowest per-impression costs. This means less potential revenue per ad placed. 7) How Do You Integrate With their AdServers?
One of the biggest advantages of using Smaato is that it also comes with a built-in adserver and an option to increase revenue with Dynamic Demand. The platform supports different types of banner and video ads, making it suitable for all mobile apps.
Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fillrates , plays, impressions, CTR, and preferably real-time video analytics.
Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fillrate, and instream video revenue. Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads.
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