Unruly

AUGUST 9, 2022

Peter Ackerman, Director of Product Marketing Breaks It Down for Us. As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform.

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Header Bidding Ad Server Fill rate Impressions 52

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Fill rate %.

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Header Bidding Ad Server CPM Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. Advertisers could be brands, service providers, and performance marketers. The ad exchange is a popular programmatic medium in ad tech. Having one ad exchange will not broaden your demand.

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Ad Exchange Fill rate Ad Server Header Bidding 52

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1

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Ad Server Fill rate Rich Media Viewability 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A. AdMob is Google’s mobile ad network and the largest player in the market. It allows for the ad-based monetization of apps of all types and sizes, regardless of where you are.

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Ad network Mobile Ads Header Bidding CPM 75

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. However, this variable is known to be a bad predictor of what an ad impression is worth. Header bidding.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on.

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Header Bidding Advertising Ad Exchange Video Ads 98

Automatad Inc.

JANUARY 23, 2023

Types of Header Bidding Wrappers For a publisher who’s looking to implement header bidding, there are three types of wrappers available in the market – Open-source, Proprietary, and Managed Wrapper solutions. It can also send all the bids to the server and let the ad server decide the winner.

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Header Bidding Ad Server Ad network Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. SSPs use algorithms to prioritize ad placements based on user behavior, historical performance, and real-time demand. How Different Is a Supply-Side Platform from a Demand-Side Platform?

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Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

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Ad network Video Ads Header Bidding CPM 40

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary.

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Advertising Ad Space Impressions Healthcare 52

Brid.tv

NOVEMBER 22, 2022

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. Knowing which features to look for can help you zero in on the best platforms on the market. Here are some of the most notable ones: Variety of Ad Formats. Table of Contents. Google AdMob.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Anchor ads are another good option to increase viewability, as they will be on the user’s page and viewpoint for the entire duration of the visit.

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CPM Viewability Ad Server Ad Space 52

AdvertiseMint

NOVEMBER 7, 2023

Support and Tools : An ideal ad network provides publishers with tools to track performance and manage ads effectively. Market Reputation : Compiled lists of the best ad networks can guide you. Here are key traits that set the top networks apart: Diverse Inventory : It should offer a range of ad formats.

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InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

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Header Bidding Advertising Ad Server Ad network 52

Automatad Inc.

DECEMBER 1, 2023

Source The masthead ad slot has a high fixed CPM price, which may vary according to the market. Buyers can target only one market at a time. It has a higher viewability and conversion rate. So, using different ad formats with rich media and interactive elements improves the viewing experience and attracts their attention.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

DECEMBER 20, 2022

With the right mobile advertising platform by your side, you will be able to easily sell ad inventory, achieve higher ad fill rates , and generate more revenue. To make this decision easier, we’ve put together a short list of the top in-app advertising platforms on the market right now. Marketplace. Google AdMob.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

AUGUST 29, 2022

Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Google ADX. Marketplace.

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Advertising Header Bidding Ad network Video Ads 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Ads load faster and better viewability rates on speed and responsive sites and apps. Increase demand eligibility via higher organic user engagement.

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Viewability Video Ads Audience A/B Testing 52

Lemonads

SEPTEMBER 10, 2020

MGID Network is a global pioneer native advertising platform, providing tailored solutions for advertisers, affiliate marketers, and webmasters in one integrated platform! Their native advertising features paid ads, organically fitted into the design and form of a website making the top of the user experience.

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Brid.tv

AUGUST 31, 2022

That is why more and more of them will be moving to the OTT advertising market. Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display.

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Advertising Video Ads Ad Server Cookies 52

VideoWeek

NOVEMBER 28, 2024

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP.

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Fill rate Cookies Ad Server Audience 59

VideoWeek

MARCH 21, 2025

“With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun.

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Demand Side Platform Ad Tech Retail Fill rate 52