Ad Monsters

APRIL 18, 2024

Here are five things publishers should be doing to shore up their finances. 5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. The team experimented, creating campaign segments at different price points in the ad server.

Media 98

Media Ad Server CPM Ad network 98

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Ad Monsters

MAY 2, 2024

The goal is to reduce the inventory each demand partner isn’t likely to want, and to send them impressions they have an interest in purchasing. So whether that is finance, operations, the number of people you hire to staff a particular office, all of these things add up to make a big difference.

Ad Server 98

Ad Server Ad Tech Finance Impressions 98

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.

CPM 52

CPM Impressions CPC CPA 52

Paleo AdTech

AUGUST 7, 2024

At its peak during the dot-com boom, CMGI was a massive holding company with a roster of storied internet brands: Lycos (search engine), GeoCities (web hosting), Planet Direct (portals), FlyCast (ad network), AdKnowledge (ad server), etc. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

Lemonads

AUGUST 5, 2020

Many of their largest partners are news and media publishers such as CNN , US Weekly , MSN , WSJ , and The Guardian , but they also work with lots of more niche sites including sports, entertainment, finance, health, and technology.

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52