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.” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-partycookies. Moving to a first-partycookie tracking world still makes the most senseit works in all future conditions. Now, the timing is up in the air.
Epsilon’s PubCommon ID, which is an open source first-partycookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do? Is it interoperable?
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