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and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained adserver and dynamic creative products. Steve’s Encore added a key analytical component to the product story.
.” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-partycookies. Moving to a first-partycookie tracking world still makes the most senseit works in all future conditions. Now, the timing is up in the air.
and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained adserver and dynamic creative products. Steve’s Encore added a key analytical component to the product story.
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