Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

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Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc

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Brid.tv

AUGUST 23, 2022

OpenX Key Features: Hundreds of SSPs and DSPs Programmatic direct deal support Wide array of video ad formats supported Detailed custom targeting options Compatibility with most ad servers and video players Compatibility with a wide array of devices. AdMedia is a popular advertising network with its own ad exchange.

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Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

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Monetize More

MAY 12, 2022

Identify all of the available ad units as well as the banner sizes and the bidders participating in Prebid. Take a closer look at the bids, including bid value, response time, bid currency, & ad server-targeting keywords. Prebid Server: account id, # bidders. Get the complete timeline of the auction’s core milestones.

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Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic Native ads Banner ads Expandable ads Background ads Carousel ads Interstitial ads Rewarded ads CPC N/A. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech. Start.io (Formerly StartApp).

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Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

APRIL 1, 2024

Here are some of them: GDPR (General Data Protection Regulation). Developed by the European branch of IAB (Interactive Advertising Bureau), this framework aims to provide users with greater control over how their data is processed (in compliance with other regulations like GDPR). and COPPA standards.

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Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 22, 2022

One of the biggest advantages of using Smaato is that it also comes with a built-in ad server and an option to increase revenue with Dynamic Demand. The platform offers a safe and reliable network where publishers can monetize mobile traffic with various engaging, non-intrusive ad formats. ironSource.

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VideoWeek

OCTOBER 24, 2022

This is why I could not be more excited to be joining Publica, a market leading CTV ad server that enables streaming publishers to build ad pods that can offer TV ad buyers the same types of targeting and controls available within traditional linear, but with all of the additional targeting now supported by digital and the OpenRTB ecosystem.

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Brid.tv

JULY 9, 2023

OpenX Key Features: Hundreds of SSPs and DSPs Programmatic direct deal support Wide array of video ad formats supported Detailed custom targeting options Compatibility with most ad servers and video players Compatibility with a wide array of devices 7. AdMedia AdMedia is an advertising network with its own ad exchange.

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Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

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InMobi

FEBRUARY 2, 2021

Ad servers, which Google has previously defined simply as “ a platform that serves ads ,” typically sits in this middle layer in between the demand side and the supply side. This is the case even for private marketplace deals and not just for open exchange buying.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Ad Ops Hero

MARCH 25, 2023

Ad verification capabilities A range of integrated ad verification functions is built into CM360’s ad server. This protects advertisers’ spend from ad fraud. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions.

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Monetize More

JUNE 26, 2023

Future-Proofed Compliance By integrating with CMPs and the TCF, publishers ensure they are compliant with current regulations like the GDPR and well-positioned for any future changes. Overall, integrating ads systems with CMPs and the TCF provides publishers various revenue, operations, user experience, and regulatory compliance benefits.

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ROI Ad network Ad Tech Conversion 52

Automatad Inc.

NOVEMBER 23, 2023

Some SSPs that have added ad exchange services include Google Ad Manager, Amazon Publisher Services, and OpenX. Header bidding support: SSPs support header bidding , a technology that allows multiple advertisers to bid on ad inventory simultaneously before the ad server decides.

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Simple interface. Control your inventory from one place. Integration possibilities.

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Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. That is the entire history of advertising up until about 1995.

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Advertising Agency Real Estate Ad Tech 52

Smart-Hub

OCTOBER 15, 2023

Prebid Server allows getting additional demand from leading advertising exchanges on the advertising server in real time (almost every major publisher has already built this tool into its ad server). For a more refined and targeted ad delivery, leveraging QPS programmatic strategies is the way forward.

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Ad Exchange Ad Tech Non-Profit ROI 52

Paleo AdTech

JANUARY 11, 2022

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. That is the entire history of advertising up until about 1995.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Smart-Hub

JANUARY 13, 2023

For example, Prebid Server allows getting additional demand from leading advertising exchanges on the advertising server in real time (almost every major publisher has already built this tool into its ad server). SmartHub’s WL also connects the supply/demand partners you need from its trusted list. Traffic Leverages.

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Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. However, they still require consent under the EU’s GDPR. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Is it interoperable? According to the company , Prebid.js

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VideoWeek

SEPTEMBER 13, 2024

Smartclip Brings SSP Orchestration to Smartx smartclip, RTL Group’s ad tech unit, has introduced supply-side platform (SSP) orchestration within smartx, its proprietary ad server and SSP.

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Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

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VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

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Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

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Cookies Demand Side Platform A/B Testing Audience 52

Clearcode

MARCH 1, 2023

Of course that’s somewhat changed now with the introduction of privacy laws, like the GDPR. The ecosystem isn’t ready for those ads yet. There are no demand platforms, like DSPs or ad servers, that are able to provide us with such a flexibility when it comes to the creatives.

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VideoWeek

NOVEMBER 28, 2024

Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP. That means that our ad stack is entirely holistic, we always want to make sure that the highest price wins the bid.

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Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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