Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

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Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

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Brid.tv

DECEMBER 21, 2022

Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users.

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Monetize More

MAY 12, 2022

Identify all of the available ad units as well as the banner sizes and the bidders participating in Prebid. Take a closer look at the bids, including bid value, response time, bid currency, & ad server-targeting keywords. Professor Prebid Features: Ad Units. Prebid Server: account id, # bidders.

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Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

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Smart-Hub

APRIL 1, 2024

Social media plugins embedded on the web page usually leverage third-party trackers to streamline the sharing process. Here are some of them: GDPR (General Data Protection Regulation). It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers.

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Brid.tv

NOVEMBER 22, 2022

Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded Ads Rich Media Ads N/A.

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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InMobi

FEBRUARY 2, 2021

The choice of DSP is the single biggest factor in deciding what controls the media buyers have for running their campaigns. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences.

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VideoWeek

OCTOBER 24, 2022

Very few technology companies in the CTV sector have the capability to be truly demand agnostic, and to be able to operate in the interests of the publisher independently of media execution. In Europe, CTV penetration is high in almost all markets, but these markets are highly fragmented and regulated by GDPR. CTV ad spend grew to $15.2

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Ad Ops Hero

MARCH 25, 2023

Ad personalization at scale can be achieved by integrating data into the creative you display in the market. This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools.

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Brid.tv

JULY 9, 2023

OpenX supports all the popular ad formats, including instream and outstream video ads , in-app ads, CTV video ads, rich media ads , and more. AdMedia AdMedia is an advertising network with its own ad exchange.

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VideoWeek

SEPTEMBER 13, 2024

Smartclip Brings SSP Orchestration to Smartx smartclip, RTL Group’s ad tech unit, has introduced supply-side platform (SSP) orchestration within smartx, its proprietary ad server and SSP. The watchdog is also launching a review into public service media, including how PSB news is made available to audiences online.

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Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. Francis Ayer Believe it or not, he took a flat 15% markup on the media and that 15%, by the way, remained standard. That is the entire history of advertising up until about 1995.

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Paleo AdTech

JANUARY 11, 2022

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. Believe it or not, he took a flat 15% markup on the media and that 15%, by the way, remained standard. There were other non-media related developments that helped the industry.

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Advertising Agency Real Estate Ad Tech 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. Simple interface. Control your inventory from one place. Preferred deal.

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Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. It later changed the name to Verizon Media Group.

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Smart-Hub

OCTOBER 15, 2023

Thus, safety scanners constantly monitor the quality of traffic: Pixalate, Protected media, TMT, Forensiq, and GeoEdge. Prebid Server allows getting additional demand from leading advertising exchanges on the advertising server in real time (almost every major publisher has already built this tool into its ad server).

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Smart-Hub

JANUARY 13, 2023

A deep understanding of traffic and constant analysis make the media trade safe and transparent. For this reason, many prominent market players have started creating spaces for buying and selling media. White Label Ad Exchange is a great solution to resolve these issues. No Versatility. Traffic Leverages. Robust Team.

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VideoWeek

NOVEMBER 17, 2023

For a start, it will eliminate all resellers from its CTV inventory pool, which it says will reduce invalid traffic, and ensure media companies get a fairer cut of ad spend. The deals are expected to let social media users connect to their Amazon accounts, and make one-click purchases directly from the apps. 1 ProSiebenSat.1

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VideoWeek

OCTOBER 7, 2022

Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. UK Government Plans to Replace GDPR. We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. . Xperi Splits in Two.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

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Clearcode

JANUARY 22, 2023

Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018.

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Clearcode

MARCH 1, 2023

It doesn’t need to be virtual reality, so it doesn’t equal VR but actually it’s a new way of how we can interact with the digital world and consume media. But of course, the Metaverse will be enabling different forms of media consumption, which also requires progress on the technological level, like the 5G network and devices.

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VideoWeek

NOVEMBER 28, 2024

Amid all the challenges facing news publisher, German media giant Axel Springer’s aim is to “drive and spearhead” transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head of Sales UK at Axel Springer Global Advertising.

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Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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