Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. How Can Agencies Build An Exchange Using Prebid Server? Related posts What is Header Bidding and How Does it Work?

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Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding? How Does RTB Work?

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding? How Does RTB Work?

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding? How Does RTB Work?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Digiday

NOVEMBER 17, 2022

The interview explored how Publica is helping CTV publishers maximize their revenue with unified auctions, which allow them to optimize their ad breaks more effectively. Advertisers also benefit as real-time bidding levels the playing field for marketers. How video ad servers were falling short for publishers and advertisers.

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Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. Various DSPs would make bids on the impression that the publisher was offering (as seen in the graphic above).

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MediaFuse

NOVEMBER 14, 2016

In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Response Time (header bidding only). Step 2: Ad Server Analysis. Ad server CPM/Rate. Ad server weight. Impressions filled.

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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VideoWeek

JANUARY 26, 2023

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. I predict the market will begin to improve prior to Q1 2024. Publishers are the biggest victims. Maybe both?

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Unruly

AUGUST 9, 2022

Peter Ackerman, Director of Product Marketing Breaks It Down for Us. As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform. The terms ‘header bidding’ and ‘unified auction’ are often used interchangeably, so what’s the difference?

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

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Brid.tv

NOVEMBER 29, 2022

However, affiliate marketing is not the most stable stream of income. Let’s take a look at some of the best video monetization platforms on the market. It supports a wide range of video ad formats , including both instream and outstream video ads. Header bidding analytics and ad analytics are also available.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

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Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Video Platform Features.

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MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

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Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Brid.tv

NOVEMBER 22, 2022

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1.

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

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Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google. 2- MonetizeMore’s Dynamic Price Floors Used in PubGuru Header Bidding.

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Paleo AdTech

AUGUST 7, 2024

Daniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. ” It was 1995.

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InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? 15) Do They Offer In-App Header Bidding? Or do they provide hybrid options?

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

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Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. Header Bidding Platform increases programmatic yield.

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Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. But you can’t refresh AdSense ads as Google restricts it.

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YieldBird

AUGUST 23, 2023

In this article, we will explore the sources of troubleshooting revenue drops and discuss how to differentiate between general market trends and areas that need improvement. Keep reading if you’re eager to take charge of your ads revenue and find practical solutions for revenue fluctuations in programmatic advertising.

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Automatad Inc.

OCTOBER 26, 2023

Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. There are two types: server-side and client-side.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server.

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MNTN

MARCH 18, 2024

This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.

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Brid.tv

OCTOBER 8, 2024

Follow Us Possible Reasons for Low Ad Fill Rates As with most things in marketing, the world of ad fill rates can be a tad complicated. Keep in mind that this logic goes both ways if your price floors are too low, you might end up serving ads with lower CPMs and cheating yourself out of valuable ad revenue.

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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