Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo.

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Ad Server Header Bidding Advertising Ad Exchange 84

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. How Can Agencies Build An Exchange Using Prebid Server? Related posts What is Header Bidding and How Does it Work?

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Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 90

Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. Various DSPs would make bids on the impression that the publisher was offering (as seen in the graphic above).

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc.

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Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

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Lemonads

JANUARY 3, 2021

OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers. And yet with so many different tools available – from DSPs to DMPs to ad networks and ad servers – there needed to be a way to coordinate in such a fast-changing space.

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