Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Table of Contents.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

JANUARY 16, 2019

In one common scenario - one of the common scenarios - in the industry right now, where you would see multiple auctions, is with header bidding. So for example right here, we’re going to start off and say we have an initial header bidding auction. DSP one was willing to bid $10, but now this price of $5.01

Header Bidding 52

Header Bidding Mobile Ads Ad Server Ad Tech 52

InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Brid.tv

OCTOBER 8, 2024

Their bandwidth might simply be too limited to load the ad in time. These can range from poorly configured ad servers to broken tags and more. Optimize for Different Devices According to Statista , almost 60% of all time spent online comes from mobile devices.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Brid.tv

APRIL 4, 2024

For instance, whether a publisher’s user base predominantly uses mobile or desktop devices to view content can tell you a lot. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

InMobi

FEBRUARY 13, 2019

Key Topics for Supply Side Platforms Interested in learning more about the mechanics of programmatic auctions, in-app ad servers and other related ad tech topics? Be sure to check out these videos: First Price Auctions Explained Common Problems with Second Price Auctions What is a Second Price Auction and How Does It Work?

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Mobile Ads 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40