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One of the most sophisticated pieces of ad technology we have seen appear recently is video headerbidding. But what is headerbidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video HeaderBidding? How Does Video HeaderBidding Work?
The days of publisher’s inundating their site with ads and leveraging a slew of “low-fill” ad networks are coming to an end. Are your publishers interested in adding Outstream video to their offering? The technology is sleek, non-disruptive to users, and very profitable for our publishers.
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.
What to Look for in an App Monetization Platform Variety of Ad Formats HeaderBidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. HeaderBidding Support. That is particularly true for video headerbidding since publishers can use it to achieve CPMs in the dozens.
With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.
HeaderBidding Platform increases programmatic yield. The one offering the best price will get this ad space. According to the data gathered by Adtelligent, HeaderBidding can provide an average up to 40% revenue boost from the programmatic web monetization. This is not very fair towards us.
The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Boost ad viewability with a sticky, non-intrusive ad unit.
On the other hand, free streaming providers are often notorious for bad or practically non-existent customer support. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video headerbidding.
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as adservers , DSPs , SSPs , CDPs , etc. The first ever adserver was invented by a company called FocaLink Media Services in 1995.
The reason most often cited is that direct sales (non-programmatic) still represent the majority of ad revenue among this group of publishers, and it is always prioritized above programmatic demand in the adserver. The post Southeast Asia’s OTT/CTV Landscape is Set for Strong Growth appeared first on PubMatic.
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