This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this article, we’ll explore how in-app headerbidding works and why you should consider using it for scaling your app monetization. What Is In-App HeaderBidding? In-App HeaderBidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.
Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like headerbidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
Every now and then, a new ad tech term, acronym, or technology popsup, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.
Get a Consultation For Free Contact us W hat is an AdServer ? First and foremost, let’s clarify the meaning of an adserver. It is a system responsible for managing, delivering, and optimizing digital ads across paid channels like websites or mobile apps. W hat is Ad Serving ? How does ad serving work?
IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. HeaderBidding Platform increases programmatic yield.
The SSP can be single-player or combined with other solutions such as adservers and data management platforms to get the best results. Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. Simple interface.
Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange.
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.
In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video headerbidding. This way, they get to maximize their ad inventory profits. Features Overview. Pricing Overview.
With new monetization schemes poppingup every day, it can be hard to keep track of which ones are worth your time (and money). It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. rCPMs and HeaderBidding. of impressions.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content