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MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru headerbidding technology, Traffic Cop, and much more. Related Read : [link]. Display Lumascape’s components are as follows: Ad Agencies. Display Lumascape’s Branches.
There was also a lot of discussion of Google’s efforts to fight back against headerbidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. This allows media owners to manage inventory through a variety of third-party SSP partners, and optimise yield through a unified auction. “As
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