Digiday

NOVEMBER 17, 2022

The interview explored how Publica is helping CTV publishers maximize their revenue with unified auctions, which allow them to optimize their ad breaks more effectively. Advertisers also benefit as real-time bidding levels the playing field for marketers. How video ad servers were falling short for publishers and advertisers.

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Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Marketplace.

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Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

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Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

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Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. Video Platform Features. Marketplace.

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Exchange Wire

FEBRUARY 29, 2024

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. The post AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration appeared first on ExchangeWire.com.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

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Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Rich Selection of Video Ad Formats. Header Bidding Support. Real-Time Ad Analytics. Table of Contents.

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Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. They should also limit the number of times an ad appears on the user’s screen. Maximize CPM with Brid.TV

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Monetize More

APRIL 19, 2023

Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors.

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Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers.

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Automatad Inc.

FEBRUARY 1, 2024

The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user.

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Monetize More

OCTOBER 13, 2022

Publishers ensure that the SSPs bid a base price depending on the earlier offers. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google.

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InMobi

APRIL 12, 2019

While certain formats like banner ads and display ads are both among the easiest to insert into an in-app experience and among the most popular among advertisers, they also have some of the lowest per-impression costs. This means less potential revenue per ad placed. 7) How Do You Integrate With their Ad Servers?

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Oko

AUGUST 8, 2024

By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance. AdX has several tools to help with this: Header Bidding Integration Naturally, header bidding is a crucial component of the online programmatic marketplace.

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Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Use the Right Ad Formats AdSense doesn’t just offer display ads. Those ads can, indeed, be refreshed.

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Brid.tv

APRIL 4, 2024

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website How to Implement Video Ads on Your Website?

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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InMobi

OCTOBER 27, 2020

This can be especially detrimental for fullscreen ad units (including video and interstitials), which already see higher CPMs (cost per thousand impressions) by virtue of the format’s high performance. How often does the bidder return a fill or what percentage of impressions do they bid on?

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Smart-Hub

NOVEMBER 25, 2022

The DSP analyzes info contained in the bid request, and if data matches the required targeting conditions (set by the advertiser on DSP), it bids on the impression in the real-time auction and sends a bid response back to the SSP. As soon as the ad is loaded, the tracking pixel is fired and an impression is counted.

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Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Google Ad Manager 360. Marketplace.

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Monetize More

NOVEMBER 24, 2022

Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads.

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Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

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Brid.tv

OCTOBER 3, 2022

Ideally, your enterprise video platform will support several, if not all of the most common video monetization models: AVOD — An ad-supported model that earns publishers money by serving video ads on their content. even offers its own ad demand through its in-house video ad provider — Brid.TV

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Brid.tv

SEPTEMBER 5, 2022

offers extensive ad-based monetization options. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits.

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VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

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Admixer

SEPTEMBER 4, 2020

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results.

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Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. So here are the main topics I’ll be covering in this video. And in 1996, Yahoo! direct campaigns).

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