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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Lasso – Omnichannel Campaign Measurement for Healthcare. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Influencer Marketing Platform. Best Location Data Platform. Near Me Politics. Best Marketing Analytics Platform. Known x JUST Egg. Best Marketing Automation Platform. Flight Control by Clinch. AdTheorent.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Marketing Analytics Platform ActionIQ CX Hub helps global media company to deliver personalized, consistent customer experience across all its brands AppsFlyer Known x JUST Egg Lasso – Omnichannel Campaign Measurement for Healthcare Pecan Piano – Piano Analytics.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

PubMatic offered enterprise-level support, guiding Local Now on signal passing, inventory curation, and ad server integration. Key Results: Local Now witnessed a rapid increase in revenue and a significant rise in ad requests. Advanced programmatic advertising tools and services were crucial in facilitating demand growth.

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Their engines produce and control the design versions of ads required for a DCO campaign.

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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.