Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

MNTN

NOVEMBER 1, 2024

In contrast, CTV measurement provides precise, digital-like insights, including impressions, completion rates, and household-level attribution, allowing marketers to optimize campaigns based on actual viewer behavior and conversions. Data Integration : Information from ad servers, DSPs , and third-party tools is aggregated into one system.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. All puns intended.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

MNTN

JANUARY 22, 2025

Seamless Real-Time Bidding (RTB) By automating the auction process, SSPs allow ad inventory to be bought and sold in real-time. This ensures optimal ad placement while increasing efficiency and reducing wasted impressions. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Paleo AdTech

SEPTEMBER 3, 2024

The process was manual: he got a daily spreadsheet describing publishers, impressions, cost, conversions; and he would make tweaks to targeting and frequency capping. The team experimented, creating campaign segments at different price points in the ad server. There was an auction for each impression.

Media 98

Media Ad Server CPM Ad network 98

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Ad Monsters

FEBRUARY 16, 2023

It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

VideoWeek

SEPTEMBER 27, 2024

The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Ad Monsters

AUGUST 22, 2022

In other words, this practice allows publishers to update ads without refreshing the entire web page content. This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

MNTN

FEBRUARY 12, 2025

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. Monitor for Ad Fraud Vigilance against ad fraud is critical, as it can drain ad spend and distort campaign metrics.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Digiday

APRIL 26, 2023

which is rife for duplicated reach and wasted impressions for advertisers. Cross-platform planning tools combine these elements so broadcasters can have a single view of their channel mix to more easily identify reach, impressions, etc., no repeating ads). linear, FAST, AVOD, SVOD, apps, etc.),

Ad Server 72

Ad Server Impressions Audience Conversion 72

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. Is it better to secure 100 million impressions, knowing the ads went to real, reliable sites? Belau said.

Ad Server 134

Ad Server Impressions Ad Exchange Banner 134

Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.

Header Bidding 124

Header Bidding Impressions Ad Server Cookies 124

Ad Monsters

MAY 16, 2022

To simplify this, there are three types of SDK partners: Mediation SDK – The platform that acts as the central ad server and ultimate decision-maker on what ad will be shown to the end-user. That one impression opportunity has now turned into more than 24 requests to that DSP’s server.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

PubMatic

SEPTEMBER 22, 2022

In many cases, due to quick rises in traffic, premium CTV publishers are now selling most of their premium ad impressions programmatically. A waterfall approach doesn’t necessarily mean a publisher is selling their ad impressions at the highest possible price. Maximize Competition and Revenue.

Ad Server 75

Ad Server Impressions Media Marketing 75

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

Digiday

JANUARY 17, 2023

For example, the latest study took nine months to produce, as opposed to more than 18 months for the earlier iteration, with the implementation of more standardized reporting meaning auditors were better able to compare ad impressions between buy- and sell-side platforms. Unattributable ad spend, A.K.A. Steve Chester, ISBA.

Impressions 69

Impressions Ad Server Ad Tech Media 69

Ad Monsters

OCTOBER 4, 2024

We think data collaboration will become just as embedded in the planning, targeting & measurement stages of advertising as the DMP or the ad server. AB: The VIA Rail campaign achieved impressive results, including a 3.4X greater reach and significantly lowered costs per impression. greater reach and a 2.5X

Audience 105

Audience Ad Server Ad Tech Impressions 105

Martech

JUNE 13, 2024

Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace. Without exporting impression data, marketers cannot control frequency across platforms, risking oversaturation, ad fatigue and wasted spend.

Marketing 122

Marketing Machine Learning Ad Server Video Ads 122

Advendio

MARCH 20, 2023

DAI is a powerful technology that enables podcast advertising agencies to deliver targeted ads to listeners based on their geographic location, demographics, and other factors. However, DAI can be complex and expensive to implement and requires coordination between the agency, the podcast host, and the ad server.

Agency 76

Agency Advertising Ad Server Impressions 76

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media.

Ad Server 52

Ad Server Impressions Viewability Banner 52

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Paleo AdTech

NOVEMBER 3, 2022

Components of its solution included: AdAgent — desktop tool for ad buyers to schedule up-front and “opportunistic spot buys” Media Templates — automation tools for common requirements like A/B tests, day/time buys. AdReporter — measurement tool.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Martech Series

NOVEMBER 20, 2022

Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

JUNE 7, 2018

You start off, the app makes a call to the SDK, the SDK makes a call to the ad server. It could be an ad opportunity. It could be an ad request. Depending on the way that the buyer is integrated, where it’s server-to-server, TAG or SDK, where the buyer is called from will vary. Again we have an ad request.

Ad Server 52

Ad Server Fill rate CPM Impressions 52

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59