Martech Series

AUGUST 12, 2022

Marketers will now be able to use Mirrors by Silverpush solutions to target relevant, brand-safe video inventory across thousands of IRIS-enabled premium publishers and billions of monthly video impressions worldwide.

Machine Learning 52

Machine Learning Ad Server MarTech ROI 52

Monetize More

MAY 23, 2023

By placing ads in popular games, publishers can create a lasting impression on players. This can be especially effective if the ad is relevant to the game’s content. By offering a diverse range of ad formats, MonetizeMore enables publishers to monetize their games in a way that fits seamlessly with the gameplay experience.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Paleo AdTech

DECEMBER 10, 2023

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

MNTN

MARCH 14, 2024

When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Monetize More

JUNE 2, 2022

Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Since this is an automated media buying process, they rely on AI or machine learning algorithms. Programmatic Ads Benefits.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fill rates.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

OCTOBER 8, 2024

Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. The best way to check if this is the case is by comparing the number of ads sent with the number of ad impressions. Find out how to optimize your price floors.

Fill rate 52

Fill rate Header Bidding Ad Tech Video Ads 52

Automatad Inc.

JANUARY 15, 2024

Personalization at scale: Another advantage of programmatic video ads is that they can be personalized to massive scale and different audience groups. By utilizing AI and machine learning, programmatic platforms like SpotX and TubeMogul create highly targeted ads that resonate with individual’s interests and reach a wider audience.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Automatad Inc.

DECEMBER 18, 2023

Ad blockers act like digital bouncers, stopping traditional ads from making it to the user’s screen and causing a direct hit on the expected ad revenue. Decreased impressions mean lower visibility of ads, which also impacts the revenue earned through impressions. The story doesn’t end here.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

InMobi

OCTOBER 9, 2018

When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time. Now, when a user opens up an app, the ad network’s SDK (or API, in some instances) is triggered, to highlight the fact that a particular person is ready to have an ad served to them.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

DECEMBER 1, 2023

Linear video ads Linear video ads are the most common type that plays before, during, or after the main video content. They are often skippable, allowing viewers to skip the ad after a few seconds. The linear video ads have further formats like in-stream and bumper ads. Buyers can target only one market at a time.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. The most important thing about them is that they are not just selling ads but also data. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

SEPTEMBER 23, 2022

Now advertisers can run this in their buying process to measure and offset their carbon emissions and invest a small amount back into carbon capture projects, Maguire explained, and about 1 million ad impressions is equivalent to 1 metric ton of carbon dioxide. Direct quote.

Agency 62

Agency Media Click Through Rate Retail 62