MNTN

NOVEMBER 1, 2024

In contrast, CTV measurement provides precise, digital-like insights, including impressions, completion rates, and household-level attribution, allowing marketers to optimize campaigns based on actual viewer behavior and conversions. Data Integration : Information from ad servers, DSPs , and third-party tools is aggregated into one system.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Martech Series

NOVEMBER 20, 2022

Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. What Is Ad Loading Time? The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. for mobile traffic.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Ad Monsters

DECEMBER 21, 2023

Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server. What is vCPM, and How Does It Relate to Viewability? Despite the rise of attention metrics, viewability remains pivotal for advertisers.

Header Bidding 60

Header Bidding Viewability Impressions CPM 60

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media.

Ad Server 52

Ad Server Impressions Viewability Banner 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Monetize More

JANUARY 6, 2023

3 – Pay attention to your ads’ viewability The IAB recommends at least 70% viewability as that’s when ads usually perform best. Breakdown your report by Ad Unit > Active View Viewable. The Ad Units with the lowest viewability are the ones that usually need your attention.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. It’s a network-level snapshot of your instream video inventories programmatic signal score that appears in ad manager.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Brid.tv

MARCH 2, 2023

Profitable — Oustream ad units give an alternative ad inventory to publishers who can’t afford to source video or don’t have a video library of their own. More Viewable — Outsream video ads perform overwhelmingly well in terms of ad viewability , most likely due to their flexibility (positioning).

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM.

CPM 52

CPM Viewability Ad Server Ad Space 52

InMobi

OCTOBER 27, 2020

the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. InMobi also sees, on average, video completion rates of around 80% and viewability over 90% (across OM SDK, IAS, Moat and DoubleVerify) via private marketplace deals.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Similarly, having too few ads on your website can heavily impact your revenue potential. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

AUGUST 19, 2022

At almost the same time, the video player also requests a video advertisement from the publisher’s ad server. The ad server sends back a code, known as an ad markup , telling the player exactly which advertisement to serve. Monetize with outstream ad units for maximum ad viewability.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Rich Selection of Video Ad Formats.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Granular Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Demand Side Platform 66

Demand Side Platform Impressions Education Ad Server 66

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. The most important thing about them is that they are not just selling ads but also data. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Ad Ops Hero

MARCH 25, 2023

Rotation of ads. Adding event tags to impressions & clicks, other platforms can keep track of data. Ad verification capabilities A range of integrated ad verification functions is built into CM360’s ad server. This protects advertisers’ spend from ad fraud.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Clearcode

SEPTEMBER 7, 2022

A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). Those metrics make you buy lots of little tiny little crappy ads. Those metrics make you buy lots of little tiny little crappy ads. How Can AdTech Reduce CO2 Gas Emissions?

Advertising 52

Advertising Viewability Impressions Ad Server 52

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

InMobi

AUGUST 7, 2019

When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52