Martech

MAY 13, 2024

Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. When you don’t have deterministic data, you have to fill the gaps with machine learning. A: The timing is a bit too coincidental. This is a complicated industry; there are many players.

Advertising 108

Advertising Cookies Machine Learning Ad Server 108

Ad Monsters

SEPTEMBER 14, 2022

YY: I read that this new video solution fully reveals the scale of its marketplace through daily analysis of over three billion daily ad request that leverage machine-learning based pricing models. DH: Imagine if every minute you could check every ad and every metric for every ad to see the slightest changes trending up or down.

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Ad Monsters

FEBRUARY 23, 2023

Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success. Let’s look at automation in the same light.

Ad Ops 98

Ad Ops Media Retail Machine Learning 98

Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Flashtalking by Mediaocean

NOVEMBER 16, 2021

FanDuel aimed to expand its customer base and cross-sell products for its existing customers, but also needed to measure and optimize ad performance using multi-touch attribution, as its ad programs work across many browsers and devices. while staying in alignment with consumer privacy regulations.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Martech Series

AUGUST 12, 2022

Mirrors enables precise, transparent, and effective brand safety and suitability solutions for online videos through its advanced AI and machine learning capabilities.

Machine Learning 52

Machine Learning Ad Server MarTech ROI 52

Ad Monsters

MAY 1, 2024

We also give preference to publishers with Lotame Panorama ID-enabled via PreBid or ad server to ensure maximum scale of addressability. Could you elaborate on how this alignment is achieved and its impact on targeted advertising?

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

NOVEMBER 20, 2022

Auto ads (on versus off). Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server). You can also select which type of ad you want to use with auto ads.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Monetize More

MAY 23, 2023

By striking a balance between generating revenue and maintaining player engagement, implementing effective ad targeting strategies, and considering the format of their ads, publishers can successfully integrate in-game advertising into their products.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Paleo AdTech

DECEMBER 10, 2023

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Clearcode

AUGUST 8, 2023

Federated learning, an advanced machine learning algorithm that enables data analysis and processing on the device it was collected on, can strengthen ad optimization by building more accurate models of serving ads. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Publishers’ Perspectives: Tag management acts as an ad server for vendor tags and allows publishers to manage when vendor tags serve, how frequently they should serve, in what order of priority, and the duration.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

MNTN

MARCH 14, 2024

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user. With each SSP taking a small percentage of revenue, this business model can start to add up quickly for advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

SEPTEMBER 23, 2022

Research by software vendor Capterra found that marketers report AI or machine learning can help cut corners without sacrificing quality. Now that that hype has died down, it seems there are opportunities for robots and AI technology to work alongside people. Direct quote.

Agency 64

Agency Media Click Through Rate Retail 64

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Clearcode

JANUARY 22, 2023

The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms. The user would then be shown ads for these products as they browse different websites. Their engines produce and control the design versions of ads required for a DCO campaign.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

InMobi

OCTOBER 9, 2018

When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time. Now, when a user opens up an app, the ad network’s SDK (or API, in some instances) is triggered, to highlight the fact that a particular person is ready to have an ad served to them.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. The ad exchange follows this up with an auction to select the winning ad creative.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

OCTOBER 8, 2024

Their bandwidth might simply be too limited to load the ad in time. These can range from poorly configured ad servers to broken tags and more. TargetVideos dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. Find out how to optimize your price floors.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Automatad Inc.

DECEMBER 18, 2023

The best monetization partner will ensure that your ad layouts, formats, and placements are tailored to your users’ needs. Many advanced partners like Automatad use machine learning and data to optimize your user’s ad experience. Attempt to load a test ad using JavaScript and check if it renders on the page.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Kevel

JULY 13, 2022

So we saw Kevel as the opportunity to do the ‘one plus one is more than three’ thing - it's bringing the potential functionality that can be created from an ad server to be used - from a brand marketer’s perspective - on-site for personalization and other bits. Combining Kevel and Velocidi now makes that possible.

Conversion 52

Conversion Shipping Retail Machine Learning 52

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

Automatad Inc.

NOVEMBER 23, 2023

SSPs conduct millions of real-time auctions per second, providing a seamless and efficient process for advertisers to compete for ad space so that you, as a publisher, get the best yield for your ad inventory. Some SSPs that have added ad exchange services include Google Ad Manager, Amazon Publisher Services, and OpenX.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

DECEMBER 1, 2023

Now, let us know the technologies in ad serving so that you can understand the process of serving video ads in the next section. Video ad networks : the network that brings collective demand for publishers. They help set up ad campaigns, video ads, reporting, and more.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

JANUARY 15, 2024

Personalization at scale: Another advantage of programmatic video ads is that they can be personalized to massive scale and different audience groups. By utilizing AI and machine learning, programmatic platforms like SpotX and TubeMogul create highly targeted ads that resonate with individual’s interests and reach a wider audience.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

VideoWeek

MAY 24, 2024

Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. The Snapchat parent company is estimated to be investing around $1.6

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

JANUARY 7, 2025

EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to to run automated ad auctions in CTV and DOOH environments.

Machine Learning 64

Machine Learning Ad Server Media 64

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. This Week on VideoWeek Paramount Builds Out Unified Video Ad Product as Channel 5 Revamps Streaming Service EX.CO

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52