Ad Monsters

SEPTEMBER 14, 2022

.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. This is too much for a human, but something a machine learning program can accomplish.

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). You don’t flood your site with too many ads. Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server).

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Ad Monsters

MAY 1, 2024

DSP campaign goals set too high viewability? DSP will bid on sites with intrusively positioned ads that refresh every 15-30 seconds. We also give preference to publishers with Lotame Panorama ID-enabled via PreBid or ad server to ensure maximum scale of addressability. Campaign performance informs media spend.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Brid.tv

OCTOBER 8, 2024

Their bandwidth might simply be too limited to load the ad in time. These can range from poorly configured ad servers to broken tags and more. TargetVideos dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. Find out how to optimize your price floors.

Fill rate 52

Fill rate Header Bidding Ad Tech Video Ads 52

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40