VideoWeek

OCTOBER 24, 2022

After an extensive review of the CTV ad serving ecosystem, I believe Publica is uniquely placed to help TV manufacturers and streaming services to build the ad breaks that ad buyers will want to target, all while delivering a better consumer experience for their end viewers.

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SpotX

MAY 6, 2021

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers.

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Kevel

APRIL 19, 2022

Weather : Adding weather targeting lets advertisers show ads based on the local weather around the screen, something of interest to, for example, a raincoat or sunscreen manufacturer. We provide a suite of ad APIs that make it easy to launch your own ad platform in just weeks. Contact us today to learn more.

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Clearcode

MARCH 13, 2023

They display ads and report on the results, including latitude/longitude positions and geo information like address, zip, region, using first-party ad servers and/or CMS systems. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

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Single Grain

AUGUST 8, 2023

Case Study 4: Gerard Achieved 1,00,000 Impressions from Programmatic Distribution Advertiser: Gerard, Hungarian roof manufacturers Advertising Agency That Drove Success : Advant Technology Challenge : Gerard, a roofing manufacturer, targets a broad range of homeowners as their audience. click rate (exceeding industry benchmarks).

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Advertising Ad Space Impressions Healthcare 52

Smart-Hub

AUGUST 2, 2022

As a result, the brand receives a product manufactured by the technical requirements set before implementation. Advertisers collect data from their ad server and a third-party ad server by creating and viewing weekly, monthly, and daily system reports — an example of what these reports might contain.

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Smart-Hub

OCTOBER 15, 2023

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. White labeling isn’t only about faster time to market and a chance to focus on your business’s core tasks.

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Clearcode

SEPTEMBER 17, 2024

Or you can start to make some acquisitions, like we saw with telcos a few years ago where they would buy DSPs or SSPs and try to get market entry that way, or even a couple weeks ago we saw Walmart start buying Vizio and that they didn’t buy Vizio, a TV manufacturer, because they wanted TVs, they wanted new places to serve ads.

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Retail Media Cookies MarTech 52

Unruly

JANUARY 13, 2022

VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. All other trademarks are the property of their respective owners.

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VideoWeek

AUGUST 7, 2024

But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).

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Martech Series

JUNE 21, 2022

Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Tremor International Ltd.,

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VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. VIZO Ads Uses IRIS.TV

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VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

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VideoWeek

NOVEMBER 22, 2024

The Week in Tech The Trade Desk Unveils its CTV Operating System ‘Ventura’ Ad tech giant The Trade Desk on Wednesday announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer.

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VideoWeek

JANUARY 10, 2025

Top Stories Smart TV Manufacturers Show Off AI Integrations at CES Several smart TV manufacturers used this week’s CES trade show in Las Vegas to show off new AI integrations with their smart TV interfaces. Google meanwhile announced new AI capabilities for Google TVs using its Gemini AI tool. .

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