Martech Series
AUGUST 24, 2022
Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.
illumin
OCTOBER 22, 2024
The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Unruly
JANUARY 13, 2022
VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. All other trademarks are the property of their respective owners.
Martech Series
JUNE 21, 2022
Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Tremor International Ltd.,
Martech
DECEMBER 6, 2023
“The undercurrent here is that there’s a lot of programmatic technology, and these platforms don’t always play super nice together, and we feel as a publisher the buck stops with us to serve a high-quality ad experience,” said Leo O’Connor, Paramount’s senior vice president of advertising, of the update. “If
PubMatic
JANUARY 11, 2024
To ensure end-to-end ad workflow, the automation framework sends test traffic to all integration endpoints. This end-to-end testing approach covers the entire ad serving process, from the ad server to SDK rendering and reporting. The SDET team has also developed a mock SSP setup which bids for test inventory traffic.
VideoWeek
AUGUST 7, 2024
But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).
Expert insights. Personalized for you.
84 
Let's personalize your content