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Ad Server

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With Google in hot water with the DOJ, what exactly are anti-trust laws?

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.

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What Comes Next for Google’s Search Monopoly?

VideoWeek

AUGUST 7, 2024

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues.

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