Martech Series

FEBRUARY 14, 2023

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. SpringServe’s advanced ad serving features improve our operations, help us better manage our inventory and helps boost yield, so we’re excited to strengthen this connection.”

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Ad Server Media A/B Testing Entertainment 80

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 136

Ad Tech Ad Server Header Bidding Advertising 136

Digiday

DECEMBER 21, 2022

The following article highlights an interview between Chris Maccaro, Beachfront’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns.

Ad Server 67

Ad Server Advertising Conversion Media 67

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. The pending federal lawsuit was filed in New York in 2023.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

MNTN

JANUARY 8, 2025

These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Now, let’s make a quick distinction.

Advertising 52

Advertising Marketing Audience Conversion 52

Exchange Wire

FEBRUARY 14, 2024

In association with Clinch In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The post The Renaissance of the Ad Server appeared first on ExchangeWire.com.

Ad Server 40

Ad Server Advertising Marketing 40

AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

Ad Tech 109

Ad Tech Ad Server Marketing Advertising 109

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Digiday

OCTOBER 12, 2023

Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own ad server isn’t budget-friendly or a simple endeavor. So the electronics business named Adform as its main ad server — a first for Lenovo’s marketing folks.

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Ad Server Ad Tech Electronics Agency 98

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. Placements.io

MarTech 68

MarTech Ad Server Audience Entertainment 68

Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

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Ad Tech Ad Server Media Marketing 115

Exchange Wire

AUGUST 30, 2023

Adform, the global programmatic platform, today (August 30th, 2023) announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business [.]

Ad Server 40

Ad Server Marketing 40

Digiday

FEBRUARY 20, 2025

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting.

Agency 49

Agency Ad Server ROI Media 49

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Google said that it will allow developers, advertisers, marketers and regulators more time to prepare for a cookieless future. Billion by 2027.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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Ad Server Media Ad Exchange Ad network 97

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

Paleo AdTech

SEPTEMBER 3, 2024

Daily frustration led to innovation, years later: “The concept of Right Media came out of DoubleClick’s unwillingness to invest in an ad server and a media business that was focused on meeting direct-response goals,” Ramsey says. ” Meaning: the ad server (called Manage) optimized inventory against a set price.

Media 98

Media Ad Server CPM Ad network 98

Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 97

Ad Tech Ad Server Ad Exchange Media 97

Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? An Overview of Prebid What Is Prebid?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Marketing 106

Marketing Machine Learning Ad Server MarTech 106

Digiday

MARCH 12, 2024

Such parties highlight how Google’s proposals within Privacy Sandbox effectively equate to the Chrome browser fulfilling the role of ad server and supply-side platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Ad Server Cookies Media Marketing 98

Marketing Tech News

JANUARY 12, 2023

Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. Read more » The post Brightcove and Magnite boost ad monetisation for CTV and online video publishers appeared first on Marketing Tech News. With thousands.

Ad Server 80

Ad Server Advertising Marketing 80

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 85

Cookies Marketing Demand Side Platform Ad Server 85

Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence. I’m thrilled to bring Marni on to the team at Beachfront.

Ad Server 87

Ad Server MarTech Media Marketing 87

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates.

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Viewability CPA Conversion Rate CPM 52

Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

Ad Tech 77

Ad Tech Ad Server Ad Exchange Marketing 77

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 69

Demand Side Platform Ad Server Marketing Media 69

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). It’s just that whatever opinion they had about Google’s practices was long overridden by the realities of being a marketer.

Marketing 78

Marketing Ad Tech Ad Server Ad Exchange 78

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. While some functions still require data accessibility, the evolving market dynamics allow publishers to control access to their proprietary audience data.

Cookies 89

Cookies Ad Server Demand Side Platform Audience 89

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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Video Ads SEO Ad Server Ad network 112

Digiday

NOVEMBER 17, 2022

The interview explored how Publica is helping CTV publishers maximize their revenue with unified auctions, which allow them to optimize their ad breaks more effectively. Advertisers also benefit as real-time bidding levels the playing field for marketers. How video ad servers were falling short for publishers and advertisers.

Header Bidding 69

Header Bidding Ad Server Video Ads CPM 69

MNTN

JANUARY 22, 2025

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real-time. The highest bidder wins the right to display their ad to the user. With each SSP taking a small percentage of revenue, this business model can quickly add up for advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

MNTN

FEBRUARY 9, 2024

These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Now, let’s make a quick distinction.

Advertising 98

Advertising Marketing Retargeting CPA 98