Remove Ad Server Remove Marketing Remove Rich Media
article thumbnail

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

article thumbnail

What Is An Ad Server And Why You Should Use It?

MobileAds

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A. AdMob is Google’s mobile ad network and the largest player in the market. It allows for the ad-based monetization of apps of all types and sizes, regardless of where you are.

article thumbnail

The Best Mobile Ad Networks For 2023

Monetize More

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Device-Type.

article thumbnail

Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment.

article thumbnail

60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Datorama built an innovative data aggregation, transformation and visualization engine that allowed digital marketers to understand campaigns holistically and in detail, and to optimize ROAS. It proved particularly attractive to large media agencies. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

article thumbnail

60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Datorama built an innovative data aggregation, transformation and visualization engine that allowed digital marketers to understand campaigns holistically and in detail, and to optimize ROAS. It proved particularly attractive to large media agencies. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.