Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. The rise of white-label ad servers. Video killed all other ad formats. Google initiatives.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 103

Video Ads Ad Server Media Ad network 103

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We

Video Ads 112

Video Ads SEO Ad Server Ad network 112

Martech

SEPTEMBER 30, 2021

Integrate with a variety of martech and ad tech software, including CRM, marketing automation, customer service software, ad servers, demand-side platforms and the like. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Martech Series

NOVEMBER 9, 2022

Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. The post Clinch Launches Enhanced Sports API to Connect Advertisers and Fans appeared first on MarTech Series. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

Advertising 81

Advertising Ad Server MarTech Audience 81

Martech Series

NOVEMBER 1, 2022

Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech Series

FEBRUARY 8, 2023

Hervé Brunet is a highly respected business leader, recognised for his ad tech expertise and experience across Europe , the US and Asia. “I look forward to leveraging my industry experience, serving on a diverse collection of boards, to help drive continued growth for VIOOH and value for all stakeholders,” added Brunet.

Ad Tech 83

Ad Tech Ad Server MarTech Advertising 83

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Ad Inventory 78

Ad Inventory Ad Server eCommerce MarTech 78

Martech

JUNE 13, 2024

Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace. Take our brief 2024 MarTech Replacement Survey Lack of transparency Walled gardens are often criticized for their lack of transparency. appeared first on MarTech.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Martech Series

NOVEMBER 27, 2022

In addition to this, the company is now able to utilize ADvendio’s connections to ad servers, DSPs and ad exchanges. By bringing a key business unit onto their Salesforce platform, ADvendio will also drive increased business intelligence, supporting Domain to make effective business decisions when iterating ad products.

Ad Server 93

Ad Server Ad Exchange MarTech Advertising 93

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 86

Cookies Ad Server Ad Exchange MarTech 86

Martech Series

JUNE 21, 2022

The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech

DECEMBER 30, 2021

In the upcoming year, Open Real Time Bidding (oRTB) will gain momentum, as advertisers will be triggering more automatic bids to get even more relevant audiences for ads. “By The post 2022 Predictions: CTV and cross-channel advertising appeared first on MarTech. Read next: 2022 Predictions: Data strategy and privacy.

Advertising 115

Advertising Ad Server Audience MarTech 115

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. The post Balancing risk and reach: The brand safety dilemma appeared first on MarTech. Belau said. B]ots never increased anybody’s conversions.”.

Ad Server 132

Ad Server Impressions Ad Exchange Banner 132

Martech Series

JUNE 22, 2022

Serge Matta, President, LG Ads added, “Advertising on CTV is a highly rewarding and also complex process that requires specialized technology. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. We look forward to continued growth and couldn’t be more excited with what’s ahead.”.

Ad Server 80

Ad Server Ad Tech MarTech Media 80

Martech

OCTOBER 19, 2021

Since a DAM system is meant to be the central “single source of truth” repository for all of a brand’s assets, a key factor for a successful deployment will be whether or not it integrates well with the other tools in your martech stack. appeared first on MarTech.

Marketing 106

Marketing Machine Learning Ad Server MarTech 106

Martech Series

NOVEMBER 20, 2022

On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. It is supposed to help both publishers and advertisers. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

AUGUST 2, 2022

” Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. ArcSpan’s processor complements a publisher’s existing ad server, DMP and CDP partners c. According to Guenther, the three core operating components of Contextual APP include: a.

Audience 84

Audience Ad Server MarTech ROI 84

Martech

MAY 13, 2024

Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. The post The advertising industry “has stalled” as it faces a cookieless future appeared first on MarTech. A: The timing is a bit too coincidental.

Advertising 108

Advertising Cookies Machine Learning Ad Server 108

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

DECEMBER 6, 2023

“The undercurrent here is that there’s a lot of programmatic technology, and these platforms don’t always play super nice together, and we feel as a publisher the buck stops with us to serve a high-quality ad experience,” said Leo O’Connor, Paramount’s senior vice president of advertising, of the update. “If appeared first on MarTech.

Advertising 106

Advertising Ad Server Manufacturing Audience 106

Martech Series

AUGUST 12, 2022

Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick. “By appeared first on MarTech Series. The post Silverpush Partners With IRIS.TV

Machine Learning 52

Machine Learning Ad Server MarTech ROI 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

SEPTEMBER 1, 2022

There are also tech-related perks to DPO as a shorter media-supply chain means: Fewer issues with latency or compatibility which could make ads fail. A faster pace of executing auctions on publisher’s ad servers. appeared first on Clearcode | Custom AdTech and MarTech Development.

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Ad Monsters

FEBRUARY 23, 2023

Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success. Let’s look at automation in the same light.

Ad Ops 98

Ad Ops Media Retail Machine Learning 98

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 85

Cookies Marketing Demand Side Platform Ad Server 85

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Clearcode

FEBRUARY 25, 2022

The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Clearcode

FEBRUARY 15, 2022

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. FatTail integrates CRMs, BI platforms, financial systems, ad servers, and buying systems to provide a comprehensive platform for publishers. Optimize advertising campaigns.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Clearcode

AUGUST 8, 2023

Ad exchanges can also utilize secure multi-party computation to match advertisers and publishers based on their respective criteria, without revealing the private information of either party. PETs for Ad Servers Ad servers store and deliver ads to websites and apps and provide reports on ad performance.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

JULY 24, 2023

Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and sometimes straight to demand-side platforms, either directly from the webpage to an SSP or from the publisher’s ad server to an SSP. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52