Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

JANUARY 22, 2023

These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads. For advertisers, it means it’s harder to reach their target audiences and measure the performance of their in-app mobile ad campaigns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40