TechCrunch Ads

MAY 15, 2024

The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.

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Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. The team experimented, creating campaign segments at different price points in the ad server.

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Digiday

DECEMBER 21, 2022

The following article highlights an interview between Chris Maccaro, Beachfront’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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AdExchanger

APRIL 9, 2024

To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply. TV inventory shrinks as supply paths proliferate.

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Ad Monsters

DECEMBER 19, 2024

The question remains: How can publishers execute direct media transactions at scale? It also integrates with data warehouses, ad servers, and chat support. Publishers can no longer rely on third-party data and cookies to assist with targeting and must leverage first-party data instead.

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AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

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Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Example of ad running on a Jagran website—image provided by Jagran New Media. “It

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. The company was acquired by Engage , a CMGI Company, for $193 million in 1999, right before the dot-com bust.

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Xandr Invest. Google Display & Video 360.

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Ad Monsters

MAY 29, 2024

Ops Mage significantly boosts media plan efficiency and scalability through direct integrations with publisher ad servers and DSPs, facilitating a seamless data connection between advertisers and publishers. Ops Mage offers no-code and low-code solutions that integrate smoothly with any ad server or analytics platform.

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Ad Monsters

FEBRUARY 23, 2023

Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success. The post How Can Ad Ops and New Media Players Eliminate Inefficiencies?

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Digiday

FEBRUARY 20, 2025

This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting.

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Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech. The rewards are too great not to.

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Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

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VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Davina Dunlea, CEO, CRATE Media Group Independents are generally working a lot harder across a range of complex KPIs for our clients.

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Martech Series

DECEMBER 27, 2022

Outside of this triopoly, large media publishers have taken the lead in using their first party data by successfully establishing their own ad tech “Walled Gardens”. As Covid-19 kept all of us inside of our homes, there was a global shift in media habits and streaming services benefited fully from it. billion in 2022 to $16.34

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VideoWeek

SEPTEMBER 27, 2024

The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. JM: Consumers don’t necessarily understand that media has always been ad supported.

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Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. As such, helping clients better collect, unify, organize, and execute on their first-party data must continue to be a top priority for media agencies.

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Digiday

MARCH 12, 2024

Such parties highlight how Google’s proposals within Privacy Sandbox effectively equate to the Chrome browser fulfilling the role of ad server and supply-side platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

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Exchange Wire

JUNE 17, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective’s expansion into Connected TV [.]

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VideoWeek

JANUARY 9, 2025

Outside of new data offerings, Disney announced a new live sports-focussed ad offering. The media company will begin selling biddable deals for live sports using its own ad server, which will be available through Google’s DV360, The Trade Desk, and Yahoo’s DSP.

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Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. This new addition is part of Beachfront’s larger expansion plans across several departments of the company. I’m thrilled to bring Marni on to the team at Beachfront.

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VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

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Clearcode

AUGUST 4, 2022

In this post, we explain what a self-serve ad platform is, how it differs from managed ad campaigns, how it works, what the key features are, and how to build one. Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. .

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VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. WPP’s media arm GroupM, programmatic specialist MiQ, and Camelot Strategic Marketing & Media are listed as launch partners.

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Ad Monsters

MAY 23, 2022

Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaign and ad tag troubleshooting, and so much more. The digital media industry is constantly innovating, growing, and changing.

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VideoWeek

AUGUST 22, 2024

” CTV, retail media and AI Regardless of the fate of the third-party cookie, the rise of CTV continues to drive M&A in the ad tech space. “CTV and retail media are the fastest growing verticals, so it makes sense for acquirers who need to ensure they have exposure to those areas,” says Franchi.

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Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

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Digiday

NOVEMBER 17, 2022

The following article highlights an interview between Ben Antier, Publica’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media. Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV. How video ad servers were falling short for publishers and advertisers.

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Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. They can differentiate between data stored locally and data used for offline matching through techniques like data clean rooms and customer data platforms ( CDP s) to facilitate direct media buys.

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