Monetize More

OCTOBER 20, 2022

The instant eye-catching nature of leaderboard banner ads makes them ideal for advertisers that want immediate attention for their brand or product. Since leaderboard banner ads pop up above all other content on a page, they seem bigger and more immediate than other types of advertising. 6- Ad Server Acceptance.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

InMobi

FEBRUARY 23, 2021

They are either slots visible on the screen, like a small banner at the bottom, or they are coded to pop up in the user journey, like between levels of a game. It all depends on which ad formats, like mobile video, are supported by a particular app.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Digiday

FEBRUARY 14, 2023

Users exposed to MiQ’s media ended up booking 37 days in advance — 19% higher than organic traffic to the site. Through this ‘It Matters Where You Stay’ campaign, Hilton, MiQ and iProspect demonstrated how impactful care and comfort are on hotel stays.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Monetize More

JUNE 28, 2022

Most mobile apps serve to display and video ad units. The placement varies, although it is normal for a bar to take up just under one-third of the upper or bottom screen. Full-screen pop-up ads that last a few seconds or play a video are also employed. Structure of CPM Pricing.

CPM 52

CPM Impressions CPC CPA 52

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s a video ad on a gaming platform or a native ad on a news site, the fit is key. Distribution and Placement : Once matched, ads are distributed. A display ad might grace a blog, while mobile ads pop up in apps. Premium ad networks ensure premium placements.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

InMobi

JANUARY 24, 2014

For InMobi, this started out with increasing the number of metrics that each of our core ad-servers would publish. The first port of call was to bump up these numbers to observe the effect. We are looking at a scale up solution with active full-replica for HA. This number was a little shy of hitting the one thousand mark.

Pop-Up 52

Pop-Up Ad Server 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. The one offering the best price will get this ad space.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Lemonads

SEPTEMBER 10, 2020

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! Let’s check some ad examples!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. Location-specific ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

SEPTEMBER 5, 2022

On-demand videos can be up to 15 minutes long for unverified accounts, and up to 12 hours for verified accounts. Creators also have no control over the type or amount of ads that pop up, nor the amount of money they make each month. Needless to say, YouTube takes quite a large cut of ad and subscription revenue.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media 98

Media Cookies Agency Affiliates 98

Monetize More

MAY 31, 2022

With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. Revenue cost per mile, or rCPM. What is rCPM?

CPM 119

CPM Header Bidding Fill rate Impressions 119

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 86

Advertising Marketing Pop-Up Cookies 86