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Best Guide to Display Lumascape [2023]

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Related Read : [link]. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. These companies are basically the programmatic variants of ad agencies with a twist. Popular Ad Servers (Publisher Side).

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The WIR: Vivendi Considers Spinning Off Havas, Channel 4 Unveils New Ad Formats, and Netflix Ad Sales to Reach $1 Billion Next Year

VideoWeek

Perion Acquires DOOH Company Hivestack for $100 Million Ad tech firm Perion has acquired Hivestack, a digital out of home (DOOH) advertising business, for $100 million in cash. The account includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.

Ad Tech 52
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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

Smartclip Brings SSP Orchestration to Smartx smartclip, RTL Group’s ad tech unit, has introduced supply-side platform (SSP) orchestration within smartx, its proprietary ad server and SSP. Gen Zers themselves meanwhile picked Amazon, Facebook, and Google as their preferred channels.

Food 52