Paleo AdTech

DECEMBER 10, 2023

After some quiet time in Thailand, Wamsley followed the lead of Jim Clark into Florida real estate, suffered boldly through the reversals of 2008; then launched a PR agency, also based in Florida. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 52

Ad Server Real Estate Impressions Agency 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Paleo AdTech

DECEMBER 20, 2022

After some quiet time in Thailand, Wamsley followed the lead of Jim Clark into Florida real estate, suffered boldly through the reversals of 2008; then launched a PR agency, also based in Florida. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 45

Ad Server Real Estate Impressions Agency 45

VideoWeek

JANUARY 31, 2023

Back in 2021, Ozone launched its own ‘Attention Index’, a measure of advertising engagement which combines a number of different metrics (including active view, scroll rate, screen real estate, and touch rate) to give an overall view of how much attention each individual impression drew.

Advertising 52

Advertising Real Estate Impressions Ad Server 52

VideoWeek

OCTOBER 24, 2022

Miller joins from programmatic sales platform Adnami, where she was responsible for launching the UK office, and previously headed up sales and marketing services at UK real estate company Zoopla. That’s why Publica launched Platform Connect.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. The first station in New York, which was owned by AT&T, ran and reran and reran a program created by and sponsored by a real estate company.

Advertising 52

Advertising Agency Real Estate Ad Tech 52