Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile.

Viewability 69

Viewability Healthcare A/B Testing Food 69

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

OCTOBER 27, 2020

Brand advertisers in verticals like retail, QSR (quick-service restaurants), and financial services are expected to see an increase in ad spending during this quarter, despite the uncertain state of the economy. How often do they win auctions in your ad server? returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

MNTN

FEBRUARY 9, 2024

A Sample of Connected TV Ad Metrics ROAS Site Visits Performance by device Cost per Completed View Completion Rate Performance by Geo Cost per Visit eCPA One important thing to note on measuring TV ad performance, however, is that when it comes to reporting not all Connected TV ad platforms are created equal. Not a video expert?

Advertising 98

Advertising Marketing Retargeting CPA 98

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

MARCH 21, 2025

percent majority stake in perfume retail business Flaconi. Roku Users Frustrated by Pre-Homescreen Video Ads Roku, a smart TV and streaming business, has started showing ads before the Roku homescreen loads, The Verge reported on Monday. Under the terms of the agreement, the German media group will maintain its 71.6

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. In his GroupM role, Welsch will oversee commerce strategy, retailer relationships and technology.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52