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LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015

MediaFuse

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. 24/7 Real Media. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. Rich Media Vendors. Google’s DoubleClick (DFP).

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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What Is An Ad Server And Why You Should Use It?

MobileAds

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users.

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What is Digital Ad Operations?

Ad Ops Hero

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic

PubMatic

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment.