Digiday

APRIL 26, 2023

Understanding where to reach a target and how to control reach and frequency will ultimately deliver a better ROI for advertisers. Using ad servers purpose-built for CTV allows broadcasters to maximize the experience they deliver Many digital ad servers have been retrofitted to work in the CTV space.

Ad Server 73

Ad Server Impressions Audience Conversion 73

MNTN

NOVEMBER 1, 2024

With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Monetize More

JULY 19, 2022

The multiple ad slots and bids can lead to increased page loading times, affecting the user experience resulting in a higher bounce rate. By using S2S header bidding, however, the browser only needs to make one request to the ad server, which will process the auction and send the winning bid’s ad.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. Belau said. Sharma said. Resisting this temptation pays its dividends in the long run” she said. “[B]ots B]ots never increased anybody’s conversions.”.

Ad Server 133

Ad Server Impressions Ad Exchange Banner 133

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Digiday

MAY 8, 2023

“This will result in higher ROI for buyers and increased revenue for publishers.” According to Goel, Activate differs from Magnite’s ClearLine — which similarly looks to appeal directly to media agencies , primarily through the use of its SpringServe ad server — as it has been designed to work with all publisher ad servers.

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Ad Monsters

MARCH 10, 2023

We spoke with James Avery, CEO and founder of Kevel, a cloud-based ad server development platform, to learn more about what’s ahead and how the industry can prepare. James Avery: Ad spend slowdown isn’t anything new to the industry, which always has ups and downs. Are publishers equipped to handle what’s coming next?

Cookies 96

Cookies Ad Tech Ad Server ROI 96

Ad Monsters

MARCH 22, 2023

These are costly investments, and they can be ROI positive. JM: A big opportunity is to find the right way to create an ad hierarchy and to relook at how their ad servers are set up. But there are a lot of publishers who haven’t updated their ad hierarchy. Are all the ad units firing?

Media 92

Media Ad Server Cookies ROI 92

InMobi

NOVEMBER 7, 2013

In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in order to maximize my ROI? These two products were a step in the right direction but were limited in their ability to analyze the true ROI for the app developer.

ROI 52

ROI Ad network Ad Server Conversion 52

Monetize More

JUNE 26, 2023

Ever wondered how online ads work and how your data is used to serve them? Data privacy and responsible ad practices are top of mind for many internet users today. If so, you’re not alone. As one of the largest digital advertising companies, Google takes this seriously.

ROI 52

ROI Ad network Ad Tech Conversion 52

VideoWeek

JUNE 11, 2024

The ID holds information about the advertiser and the ad itself, meaning it can be used for things like creative separation and contextual targeting. But the core identifier is also used so that different parts of the supply chain can spot when they’re talking about the same ad. Follow VideoWeek on Twitter and LinkedIn.

Ad Server 64

Ad Server ROI Communications Advertising 64

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Best Sustainable Ad Tech Platform. Best Video Ad Server. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports. Best Content Marketing Platform. ID5 Identity Cloud. Innovid.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

Martech Series

AUGUST 2, 2022

.” “We’re receiving positive feedback for Contextual APP because it offers more integrated, transparent and scalable data solutions and controls purely focused on driving revenue and ROI for the sell-side,” said Chris Guenther , ArcSpan COO and former global head of programmatic at NewsCorp.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

Marketing 73

Marketing Ad Tech Demand Side Platform Ad Server 73

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Martech Series

AUGUST 12, 2022

“As an industry leader in contextual targeting and brand suitability, Silverpush offers its customers the ability to unlock video-level context, ensure brand safety, increase ROI, and make better decisions across more streaming video and CTV campaigns.”.

Machine Learning 52

Machine Learning Ad Server MarTech ROI 52

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. In 2020, video ads accounted for 23% of the total ad spending on InMobi.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

DECEMBER 20, 2022

We continue to invest in our core strengths as an ad server and SSP because we believe that the transformation of traditional media like broadcast video will have sustained velocity throughout the year and beyond. and demonstrate the ROI of their investments. ” Ofer Druker, CEO, Tremor International.

Cookies 126

Cookies Audience Media Ad Tech 126

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52

Media Non-Profit Ad Tech Ad Server 52

InMobi

NOVEMBER 12, 2014

The device resolution, orientation, operating system, version, IP, desired creative-size and a whole bunch of parameters need to be manually sent to the ad-server via the API, making this whole process prone to human error.

Ad Server 52

Ad Server Conversion Rate Ad network Conversion 52

Automatad Inc.

FEBRUARY 1, 2024

Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. On the other hand, advertisers get high ROI out of their campaigns. That is why optimizing ad load speed is important. This number of requests is fine.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Clearcode

SEPTEMBER 11, 2023

The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI).

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Ops Hero

JANUARY 25, 2021

Conclusion : Real Time Bidding (RTB) is technology which connect the advertisers and publishers via ad exchanges to trade the ad inventories in a real-time. The RTB has been incorporated in most of all the ad servers complete the multiple transactions in milliseconds and increase scope of maximizing the ROI and revenue effectively.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

Ad Monsters

DECEMBER 21, 2023

Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Ad Monsters

SEPTEMBER 14, 2022

YY: What makes diDNA’s video solution stand out as a best-in-class tool for retaining a faster ROI than similar video solutions? DH: If a publisher’s current workflow involves manually setting rules, segments, and other manual processes, our solution will create automation where automation did not exist.

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Ad Monsters

FEBRUARY 13, 2023

Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations. As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Taking a climate-friendly approach that decreases the carbon footprint of digital campaigns can prove to be a smart business decision that leads to cost savings and improved performance outcomes.

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Digiday

OCTOBER 4, 2022

Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

VideoWeek

OCTOBER 6, 2022

We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . We partner with over 25 CTV brand partners in the UK across 65 channels.

Audience 64

Audience Ad Server Agency Media 64