Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Best Sustainable Ad Tech Platform. Best Video Ad Server. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports. Best Content Marketing Platform. ID5 Identity Cloud.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Ad Monsters

SEPTEMBER 14, 2022

Yakira Young: diDNA’s new video solution uses an enhanced custom rules engine with updates that have the power to increase publisher revenue significantly. Deke Hooper: Our video rules engine now uses key video-specific metrics to optimize performance for video ads. What are some of these updates?

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Automatad Inc.

FEBRUARY 1, 2024

Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. On the other hand, advertisers get high ROI out of their campaigns. That is why optimizing ad load speed is important.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52

Media Non-Profit Ad Tech Ad Server 52

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Automatad Inc.

JANUARY 15, 2024

Share Tweet Share Programmatic video ads have seen massive growth in recent years, and this growth is fuelled by one factor, which is “People love videos.” enjoy and prefer video content. This truth can’t be denied and is why global video ad spending stays at $60 million now.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Monetize More

NOVEMBER 24, 2022

Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

OCTOBER 4, 2022

Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Granular Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

AdvertiseMint

NOVEMBER 7, 2023

For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Adtelligent Out-stream video ad formats.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

OCTOBER 15, 2023

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. With SmartHub , you get ready, proven technology from a reputable ad tech market player. Therefore, your product gets to the market very quickly.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

NOVEMBER 14, 2023

Lastly, if you’re planning to run ads on Facebook, make sure you optimize for mobile since: 94% of all Facebook ad spend happens on mobile. To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages.

Ad network 98

Ad network Conversion CPC CPM 98

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? How OTT Advertising Works.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The study also showed that TV has an average full profit ROI of £5.61 Within this, linear TV accounts for 46.6

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Refining targeting over time improves ROI and prevents wasted ad spend. How Does Programmatic Advertising Work?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52