Ad Server ROI Viewability 
MNTN
NOVEMBER 1, 2024
With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates.
Brid.tv
FEBRUARY 19, 2023
While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.
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Monetize More
JULY 19, 2022
The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. One of the significant challenges faced is cookie mismatch or cookie syncing latency.
Ad Monsters
DECEMBER 21, 2023
Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server. What is vCPM, and How Does It Relate to Viewability? Despite the rise of attention metrics, viewability remains pivotal for advertisers.
Ad Monsters
SEPTEMBER 14, 2022
.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. DH: diDNA only supports the highest quality exchanges.
Automatad Inc.
FEBRUARY 1, 2024
On the other hand, advertisers get high ROI out of their campaigns. That is why optimizing ad load speed is important. Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales. The same 1-second delay decreased the viewability by 2.9% So let’s get started.
Basis
APRIL 11, 2023
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Taking a climate-friendly approach that decreases the carbon footprint of digital campaigns can prove to be a smart business decision that leads to cost savings and improved performance outcomes.
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