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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. “The Learn more about the capabilities of enterprise SEO platforms here.

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CPM Drop — Potential Causes and Solutions

Brid.tv

Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen. Many ad servers offer the option to set frequency caps for ads displayed on websites or apps.

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12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

offers extensive ad-based monetization options. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits.