Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

Ad Tech 263

Ad Tech Ad Space Media Advertising 263

Adweek

AUGUST 24, 2022

A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. But instead of the request landing on a TV in a.

Ad Tech 246

Ad Tech Ad Space Media 246

AdPushup

JUNE 8, 2023

For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. The definition of premium and remnant inventory varies widely. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant.

Ad Space 98

Ad Space 98

Smarty Ads

SEPTEMBER 6, 2023

Taking advertising campaigns to the next level and reaping returns on investments sounds thrilling, but at the same time, it may not be a piece of cake when it comes to implementation. In the quest to maximize the outcomes of marketing campaigns, businesses focus on various criteria and may overlook.

Ad Space 59

Ad Space Marketing Advertising 59

AdExchanger

OCTOBER 21, 2024

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

Ad Inventory 116

Ad Inventory Ad Space Marketing Video Ads 116

Martech

AUGUST 20, 2024

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Brands that do fit that environment might find these results interesting.

Healthcare 125

Healthcare Food Ad Space Retail 125

illumin

FEBRUARY 29, 2024

Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. However, there is a relationship between the two.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Digiday

JULY 28, 2024

But their proliferation in the digital ad space is undeniable. Join the Digiday research panel. Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad Space 92

Ad Space Marketing Media Advertising 92

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

AdPushup

JANUARY 26, 2023

There are already a few known methods to sell and purchase ad space (inventory); more are being added [.] Learn about the key features, the difference between open and private auctions, preferred deals, and more. The advertising industry is complex.

Ad Space 97

Ad Space Advertising 97

Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

Header Bidding 98

Header Bidding Ad Space Advertising 98

Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 97

Ad Tech Ad Space 97

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. Image from CDTA factsheet.

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Ad Space Ad Exchange Ad Tech Impressions 128

Digiday

JULY 2, 2024

The DSP proposed the measure to resolve a disagreement over Yahoo’s representation of its video ad space – pending further negotiations. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.

Demand Side Platform 97

Demand Side Platform Ad Space Video Ads Media 97

The Ad Tech Blog

JULY 10, 2024

Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more. Finally, cross-channel programmatic advertising relies on real-time bidding (RTB) to purchase ad space.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Martech

OCTOBER 29, 2024

He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.” That said, the 10.5% Why we care.

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CPM Conversion Rate Ad Space Conversion 126

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

Clearcode

JULY 13, 2023

Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is an advertising technology platform used by digital publishers to manage, sell, and optimize their advertising inventory (ad space). Used mainly by publishers to sell their ad inventory.

Ad Exchange 88

Ad Exchange Header Bidding Ad Space Ad Inventory 88

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 136

Ad Space Audience MarTech Advertising 136

Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform.

Advertising 95

Advertising Ad Inventory Ad Space Marketing 95

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 88

Ad Space Cookies Ad Tech Agency 88

Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

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Ad Server Ad Exchange Ad Space Ad network 123

Digiday

NOVEMBER 5, 2024

We don’t sell ad space anymore in so much as it’s not about those buttons and MPUs anymore — that’s boring,” said Mail Metro Media’s managing director of digital, Hannah Buitekant. “It’s After all, breaking lifelong habits is no easy feat, especially in the dire straits publishers currently find themselves in.

Ad Space 82

Ad Space Audience Media Marketing 82

Martech

MARCH 13, 2023

Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb. Martech and related companies at risk. million at other banks.

MarTech 98

MarTech Ad Space Marketing 98

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers.

Ad Space 69

Ad Space Advertising Audience Media 69

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Impressions 97

Martech

FEBRUARY 3, 2022

In addition to the fine, the ADP ordered IAB Europe to change the current setup where consent is obtained by users in order to facilitate real-time bidding (RTB) on ad space for advertisers. In the statement, IAB Europe added: “We reject the finding that we are a data controller in the context of the TCF.

GDPR 105

GDPR Ad Space Communications MarTech 105

Martech

APRIL 4, 2022

In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car.

Non-Profit 98

Non-Profit Shipping Ad Space MarTech 98

Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments.

Ad Space 89

Ad Space MarTech Media Marketing 89

Martech

NOVEMBER 1, 2022

It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads. Mobile first.

Banner 132

Banner Ad Space Audience MarTech 132

Martech

FEBRUARY 1, 2022

OneView enables buying and measurement of ad space on The Roku Channel and in Roku ad experiences. This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView.

Advertising 98

Advertising Impressions Ad Space Audience 98

Digiday

AUGUST 23, 2024

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers — potentially as soon as the fourth quarter of 2024.

Advertising 77

Advertising Education Ad Space Media 77

Ad Monsters

JULY 30, 2024

Competitive Pressure: With multiple campaigns vying for ad space, the pressure to lower prices further increases, risking a race to the bottom. Incorporate header bidding to get multiple demand sources competing for your ad space. What to Do: Enhance your auction strategies with techniques like header bidding.

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Header Bidding Impressions Ad Inventory Fill rate 108

MNTN

AUGUST 25, 2022

Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space. Since your ads will only be targeted to those who will find them applicable, your B2B budget will be spent efficiently, with little to no waste. Connected TV delivers end-of-year results.

Ad Space 98

Ad Space Impressions Audience Advertising 98

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

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A/B Testing Banner Ad Space Pop-Up 97