Adweek

MARCH 12, 2024

The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd.

Ad Space 273

Ad Space Marketing Ad Tech Media 273

Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

Ad Tech 263

Ad Tech Ad Space Media Advertising 263

Adweek

AUGUST 24, 2022

A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. But instead of the request landing on a TV in a.

Ad Tech 246

Ad Tech Ad Space Media 246

Martech

AUGUST 20, 2024

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Brands that do fit that environment might find these results interesting.

Healthcare 114

Healthcare Food Ad Space Retail 114

AdPushup

JUNE 8, 2023

For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. The definition of premium and remnant inventory varies widely. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant.

Ad Space 98

Ad Space 98

Martech

JANUARY 9, 2025

Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites. Get insights into ad performance and customer behavior via Amazons analytics tools. This gives retailers always operating on thin margins new revenue streams by selling ad space to other brands.

Retail 111

Retail Machine Learning Conversion Rate eCommerce 111

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

OCTOBER 29, 2024

He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.” That said, the 10.5% Why we care.

CPM 115

CPM Conversion Rate Ad Space Conversion 115

Digiday

FEBRUARY 6, 2025

As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels of airtime. At this years Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition 15 seconds, for half a million dollars.

Advertising 78

Advertising Ad Space Media Marketing 78

Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

Ad Server 112

Ad Server Ad Exchange Ad Space Ad network 112

illumin

NOVEMBER 7, 2024

This gives greater control over how ads are displayed on the search results page. Time will tell how this new format will fare compared to other tech giants like Google and Amazon’s search advertising tools which are far more established in the search ads space.

Search Advertising 105

Search Advertising Ad Space Conversion Ad Tech 105

Smarty Ads

SEPTEMBER 6, 2023

Taking advertising campaigns to the next level and reaping returns on investments sounds thrilling, but at the same time, it may not be a piece of cake when it comes to implementation. In the quest to maximize the outcomes of marketing campaigns, businesses focus on various criteria and may overlook.

Ad Space 59

Ad Space Marketing Advertising 59

Ad Monsters

NOVEMBER 10, 2024

The Summit reinforced that flexible, adaptive floor pricing can help publishers set guardrails around their ad spaces, ensuring that inventory value remains stable even when DSPs or SSPs sometimes overlook floors. DOOH enables transforming from static displays to fully programmatic, automated ad spaces.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

Martech

MARCH 13, 2025

Arc Agents handle workflows across channels, creating and refining content such as images, documents, and ads. Spaces is a collaborative workspace where marketers and AI agents work together, integrating tools and workflows to streamline marketing tasks.

MarTech 91

MarTech Click Through Rate Machine Learning Banner 91

MNTN

JANUARY 15, 2025

Media Buying Rates : Higher rates for purchasing ad space on national networks. Local TV Ad Costs Local TV advertising is generally more cost-effective. Negotiable Ad Rates : Potentially more room for negotiation on ad space prices with local TV stations.

Audience 98

Audience Ad Space Advertising Retargeting 98

AdExchanger

OCTOBER 21, 2024

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

Ad Inventory 115

Ad Inventory Ad Space Marketing Video Ads 115

Ad Monsters

DECEMBER 2, 2024

Advertisers are often paying for a package that includes content they may not value as highly, leading to a potential mismatch between the cost of the ad space and the actual value delivered. As a result, advertisers are knowingly buying waste and broadcasters are unable to optimize yield across their entire inventory.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

illumin

NOVEMBER 26, 2024

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

illumin

NOVEMBER 26, 2024

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory. (registration required).

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

MNTN

JANUARY 22, 2025

Heres how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Digiday

JULY 28, 2024

But their proliferation in the digital ad space is undeniable. Join the Digiday research panel. Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad Space 91

Ad Space Marketing Media Advertising 91

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

Martech

SEPTEMBER 30, 2024

“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. antitrust laws.

Ad Tech 71

Ad Tech Display Advertising eCommerce Ad Space 71

AdPushup

JANUARY 26, 2023

There are already a few known methods to sell and purchase ad space (inventory); more are being added [.] Learn about the key features, the difference between open and private auctions, preferred deals, and more. The advertising industry is complex.

Ad Space 97

Ad Space Advertising 97

Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

Header Bidding 98

Header Bidding Ad Space Advertising 98

Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 97

Ad Tech Ad Space 97

illumin

FEBRUARY 29, 2024

Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. However, there is a relationship between the two.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Digiday

JULY 2, 2024

The DSP proposed the measure to resolve a disagreement over Yahoo’s representation of its video ad space – pending further negotiations. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.

Demand Side Platform 98

Demand Side Platform Ad Space Video Ads Media 98

The Ad Tech Blog

JULY 10, 2024

Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more. Finally, cross-channel programmatic advertising relies on real-time bidding (RTB) to purchase ad space.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. Image from CDTA factsheet.

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform.

Advertising 97

Advertising Ad Inventory Ad Space Marketing 97

Clearcode

JULY 13, 2023

Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is an advertising technology platform used by digital publishers to manage, sell, and optimize their advertising inventory (ad space). Used mainly by publishers to sell their ad inventory.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Martech

MARCH 13, 2023

Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb. Martech and related companies at risk. million at other banks.

MarTech 98

MarTech Ad Space Marketing 98

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 129

Ad Space Audience MarTech Advertising 129