Ad Space Ad Targeting Click Through Rate 
Monetize More
MARCH 10, 2023
For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?
Martech
OCTOBER 19, 2022
Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
MARCH 10, 2023
For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?
Martech
MARCH 15, 2022
Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.
Monetize More
MAY 31, 2023
One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.
Smart-Hub
OCTOBER 24, 2023
The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.
Smart-Hub
AUGUST 8, 2023
At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.
Expert insights. Personalized for you.
98 
Let's personalize your content