Ad Space, Ad Targeting and Click Through Rate

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.

Advertising

Advertising Marketing Ad Exchange Retail

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

Best High RPM Ad Networks for Publishers in 2023

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

Ad network

Ad network Click Through Rate CPM Impressions

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising

Advertising Ad Server Video Ads Ad Exchange

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms).

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue.

Header Bidding

Header Bidding Native Advertising Banner Video Ads

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Rewarded Video Ads. Rewarded Video Ad. Drawbacks of In-App Advertising.

Advertising

Advertising CPM Mobile Ads CPC

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising

Advertising A/B Testing Retargeting Conversion

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

Machine Learning

Machine Learning Marketing Advertising Conversion

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. These ads help you get in front of your target market before they start searching for your solution.

Ad network

Ad network Conversion CPC CPM

AdTech Trends

What is RPM (Session, Page and Ad RPM)

What every marketer needs to know about programmatic advertising

Trending Sources

What is RPM (Session, Page and Ad RPM)

Best High RPM Ad Networks for Publishers in 2023

Why we care about adtech: The complete guide

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

The Best Mobile Ad Networks For 2023

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Programmatic Ad Formats Mini-Series: Display

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

The Ultimate Guide to In-App Advertising for Publishers

Meta advertising: what you need to know

AI for Marketing: Best Examples of How AI Helps in Advertising

17 Cheapest Ad Networks for Best PPC Conversions in 2024

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